Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

super bowl social 46

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee, Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not

Comparison of 100 Top Companies on Social Business and Corporate Culture

Social Business Index

Are social business and corporate culture inevitably linked? In a recent podcast, Mitch Joel interviewed Fred Reichheld, author of The Ultimate Question 2.0, and creator of the Net Promoter methodology. Fred made a statement that has stuck with me in the several weeks since I tuned in: “You can’t be the best place to buy,

Social Media Success May Depend on HR

mark schaefer

Guest post written by Mark W. Schaefer. Mark is a consultant, college educator, and author who blogs at {grow}. There is a growing gap between the social media “haves” and “have-nots.” Some companies I visit have embraced social media enthusiastically and are moving into some pretty advanced ideas. Other companies are simply checking the box.

The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond

Baer1cost

Guest post by Marcus Sheridan. Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion. Make sure to download his popular, 230-page FREE eBook—“Inbound and Content Marketing Made Easy” ‘Transparency’ Ahh yes, one of the most over-used words, yet under-utilized actions, in our society today. News stations, despite their incessant

3 Tips to Use QR Codes For Information, Not Destination

QR Code for Information

QR codes ask a lot of prospective users. Possess a smart phone Download a QR reader app (or other format like Microsoft TAG) Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards) Be motivated enough to

Putting the Social in Social Good

Illustration by Joelle Leung

Guest post. Harrison Kratz is the Community Manager at MBA@UNC, the new online MBA degree program from the University of North Carolina. Harrison sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. Like anything in social media, the need for evolution comes pretty fast and furious. Time and time again, we become enamored with

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Sentiment Graph for a Talking Bag

It’s entirely possible you love this commercial. I don’t. The Tostitos “talking bag” commercial ran extensively during the bowl game extravaganza on ESPN and other channels on January 2. (There are actually at least two spots, but this one ran more often). Given that I almost never watch television without an iPad nearby, I quickly

3 Tools For Managing a Killer Multi-Author Blog

jason keath

Jason Keath is CEO of Social Fresh, a social media education company. Their next social media conference is Social Fresh EAST on February 6-7 in Tampa, FL featuring speakers from RadioShack, Pepsi, Nordstrom, and Scott Monty of Ford. (and Jay Baer) I remember making a handmade magazine when I was eight years old. Crayons. Magazine

Can I Get Your Advice on a New Project Please

I have lots of new projects I want to tackle this year. We’ll be doing a redesign of Convince & Convert in the first quarter. I’ll also be writing a new book (roughly scheduled to be out in August – more details soon). My wife and I are getting back into the restaurant review blogging