Customer ExperienceHow Chatbots Are Revolutionizing the Way You Reach Your Consumer
Thanks to today's chatbot boom, the way your consumers shop and engage is about to change. Is your brand ready?
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Customer Experience
Content MarketingHow to Write a Winning First Sentence
The right opening sentence can keep your audience on the page. Here's how to kick off your content with the perfect first sentence.
Social Media StrategyHow Social Automation Can Be Good, Not Evil
Social media automation has a dicey reputation, as many people believe that it robs social media of its humanity. I understand and appreciate that sentiment. I miss the days when Twitter was the best place to go for real conversation, and Instagram didn’t have “stories” comprised of “look at me” mini-broadcasts. But my job—and the jobs […]
Digital MarketingWhy Agency Pricing Needs to Evolve
Embracing a performance compensation model can have powerful, positive effect on how your marketing agency collaborates with clients.
Digital MarketingWhy You Need to Think About Eye Tracking
Want to know if you're catching your consumer's eye? New advancements in eye tracking technology can reveal how.
Marketing MarvelsHow to Target the Perfect B2B Customers With Terminus
Sangram Vajre and Alex Latraverse are here to explore Terminus, one of the most powerful tools for turning B2B leads into customers.
Content Pros PodcastHow Third-Party Content Converts Fans Into Customers
Matthew Grant, Director of Content Strategy at Aberdeen Group, joins the Content Pros Podcast to discuss the power of third party content to engage, convert, and keep customers.
Influence Pros PodcastHow to Integrate Influencer Campaigns With the Rest of Your Marketing
Rachael Cihlar, Director of Influence Strategy at TapInfluence, joins the Influence Pros Podcast to discuss the best way to select influencers, plan your strategy, and integrate influencer marketing with the rest of your marketing.
Social Pros PodcastHow Kellogg Delights Fans by Telling Bigger Social Stories
Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Social Pros Podcast to discuss the power of corporate channels that focus on the bigger picture.
The Business of Story PodcastThree Story Crafting Tips to Build Enterprises and Grow Bigger Businesses
Brian Scudamore, Founder and CEO of 1-800-Got-Junk, joins the Business of Story Podcast to discuss the power of a painted vision, finding the right employees, and his three primary story tips to build an enterprise.