YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Media Marketing 13  |  Add Yours

Joseph Jaffe – The Twitter 20 Twinterview about Social Media and Conversation Marketing

Joseph Jaffe of Jaffejuice and Crayon was the first interviewee in the Twitter 20 series from Jason Baer at Convince & Convert. 20 questions and answers live on Twitter. A twinterview. If you sat in, I’d love your feedback and ideas in the comments below. Who would you like to see interviewed in in a [...]

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Convince & Convert News 7  |  Add Yours

Announcing Twitter 20 – Interviews on Twitter

Starting Soon. Follow @jaybaer and @jaffejuice to see Questions and Answers. I’m happy to announce a new Convince and Convert initiative – Twitter 20. On a regular basis, I’ll be interviewing social media and digital marketing luminaries on Twitter and posting the interviews here for review, comment, and posterity. 140 character questions (x20). 140 character [...]

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Social Media Marketing 477  |  Add Yours

The 6 Dangerous Fallacies of Social Media

(Amazing Gangsta Chimp image by the talented Matt Cioffi) You may have heard of social media. There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. 1. Social Media is Inexpensive False. As Charlene Li said recently, [...]

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Campaign Testing and Optimization 10  |  Add Yours

Amp Up Email Results with Honeymoon Segmentation

Subscribers to your email list are most likely to open, click, forward to a friend, and buy in the first 30-60 days after joining the list. This is the Honeymoon and you need to use it to boost your email results – especially in the 4th quarter holiday shopping season. This chart from Marketing Sherpa [...]

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Social Media Marketing 33  |  Add Yours

Why Twitter Is the Anchor of the Social Media Team

Because of its simplicity and immediacy, Twitter enables brands to win the 1:1 battle with customers and potential customers in ways that even other social media constructs cannot. The density of Eureka! moments on Twitter is quite high, and if brands use it right, it’s the ultimate weapon for turning lemons into lemonade. Let’s examine [...]

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Digital Media 10  |  Add Yours

NHL Misses Net in New Campaign – Where’s Social Media?

The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars. And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone. How [...]

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