Community Management, Social Media Case Studies, Social Media Strategy, Social Media Tools, Brand Communities, Social Media Marketing

Does Your Facebook Page Have a Pulse?

social media pulse

Is your Facebook fan page dead or alive? Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. It’s terrific that more and more companies are using […]

Community Management, Convince and Convert, Social Media Strategy, Social Media Tools, Conferences and Events, Social Media Marketing

7 Ways to Use Social Media to Create Buzz-Worthy Events

social media and events

Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. It used to be you spent five minutes registering for […]

Digital Marketing, Social Media Measurement, Social Media Tools, Social Media ROI

A Social Media Scoreboard That Works

Default campaign - SWIX

Clearly, there’s no shortage of data and possible social media success metrics. Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. At the most granular, day-to-day level, this necessitates visiting your various outposts and your social […]

Community Management, Convince and Convert, Social Media Strategy, Conferences and Events, Convince & Convert News

You’re Invited to the Socialpalooza

300x250

I’m excited to let you know that I’m an instructor for Social Media Success Summit 2010. I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. Over ~30 days, there are 24 sessions about everything social media, and because it’s totally virtual, one […]

Digital Marketing, Social Business, Social Media Strategy, Integrated Marketing and Media, Social Media Staffing and Operations

Getting Serious About Social Media

LettersToTheCSuite_Final.pdf (page 1 of 16)

My clients at ExactTarget yesterday published a terrific, free executive briefing called Letter to the C-Suite: Getting Serious About Social Media. It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have […]

Convince and Convert, Social Media Case Studies, Social Media Tools, Convince & Convert News, Twitter Top 20 Interviews

Staggering Social Media Insights – The Best of Twitter 20 eBook

2013-12-15_2357

I’m very proud to launch my new ebook that chronicles the best moments from my Twitter 20 series of live interviews on Twitter. You can download it free below. AND, you can win a hard copy (only 50 exist) FedExed to you. Just Retweet this post, and 5 retweeters will be randomly selected this Saturday […]

Content Marketing, Digital Marketing, Social Media Measurement, Blogging and Content Creation, Social Media ROI

How to Match 10 Key Success Metrics to Your Blogging Strategy

blogging metrics

If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone […]

Content Marketing, Digital Marketing, Social Business, Social Media Strategy, Agency Promotion, Integrated Marketing and Media, Social Media Staffing and Operations

6 Critical Services Agencies Must Provide to Stay Relevant in Social Media

6 critical agency services

Is there a future for agencies in a social media world? Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. An Enormous Opportunity The huge (and […]

Community Management, Digital Marketing, Email, Social Business, Social Media Strategy, Social Media Tools, Email Marketing Advice, Integrated Marketing and Media, Social CRM, Social Media Monitoring, Social Media Staffing and Operations

4 Reasons the Social Business Evolution Starts Now

social business

Is today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social […]