YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
social media case studies 193  |  Add Yours

The More Things Change, The More Things Change

Social media hates the status quo the way Kobe hates Shaq. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is [...]

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Blogging and Content Creation 423  |  Add Yours

14 Things I Think I Think About Social Media

This is a video interview that my friend Mike Stelzner of Social Media Examiner did with me a few weeks ago. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Stelzner on Vimeo. What [...]

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Conferences and Events 238  |  Add Yours

Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services

I recently returned from my first-ever trip to beautiful Asheville, North Carolina. I was there speaking at the Counselor’s Academy PRSA annual conference. (Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). One of the highlights of my trip was conducting a breakout session with my good friend and [...]

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social media ROI 207  |  Add Yours

Are You Suffering From Premature Calculation?

Originally, he was called Machaca. Two problems arose. First, very few people (even here in Arizona) knew what Machaca meant, so we were constantly having to explain it. Second, he just didn’t “seem” like a Machaca. So, in a flash of four year-old inspiration, my son switched our dog’s name to “Cheeto”, and it fit [...]

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Blogging and Content Creation 195  |  Add Yours

Why D.I.S. is Crucial to your Content Marketing Strategy

Guest post from Russ Henneberry, who writes, speaks and executes on content marketing plans for small businesses. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. The shift in marketing dollars from traditional advertising mediums to the emerging [...]

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Search Marketing Advice 647  |  Add Yours

Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results

The future of real-time data didn’t come from Google. Or Microsoft. Or IBM. It came from a Canadian computer sciences student who uses his free time pretty damn wisely. Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. “I built Kurrently in the [...]

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Social Media Marketing 434  |  Add Yours

18 Social Media Quotes My Wife Is Sick of Hearing Me Say

In my ongoing quest to have chicken served in every conceivable way, courtesy of banquet chefs at events from sea to shining sea, I’ve fallen into the habit of repeating myself. While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a [...]

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Guest Posts 60  |  Add Yours
Blogging and Content Creation 451  |  Add Yours

4 Steps to Drive Sales with a Social FAQ

One of the key benefits of social media that’s not talked about nearly enough is its ability to mitigate doubt and confusion among fence-sitters. Yes, your prospective customers are confused and uncertain. After all, why would they even be coming to your Web site unless they had questions about your product or service? To be [...]

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Social Media Staffing and Operations 649  |  Add Yours

Are You Slow Enough to Succeed in Social Media?

Does this sound familiar? Within 12 months of its invention, 1,200 companies entered the radio “business” in some form or fashion. So said Malcolm Gladwell in a stirring speech given Monday to the AAA Annual Meeting in Scottsdale. In his own, story-filled way, he emphasized the point that we are in a period of unusual [...]

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