Community Management, Digital Marketing, Social Media Case Studies, Conferences and Events, Digital Agency Toolkit, PR 20

Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services

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I recently returned from my first-ever trip to beautiful Asheville, North Carolina. I was there speaking at the Counselor’s Academy PRSA annual conference. (Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). One of the highlights of my trip was conducting a breakout session with my good friend and […]

Digital Marketing, Social Business, Social Media Measurement, Social Media ROI, Social Media Staffing and Operations

Are You Suffering From Premature Calculation?

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Originally, he was called Machaca. Two problems arose. First, very few people (even here in Arizona) knew what Machaca meant, so we were constantly having to explain it. Second, he just didn’t “seem” like a Machaca. So, in a flash of four year-old inspiration, my son switched our dog’s name to “Cheeto”, and it fit […]

Community Management, Digital Marketing, Social Media Strategy, Social Media Tools, Search Marketing Advice, Social CRM, Social Media Monitoring

Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results

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Editor’s Note: Kurrently is no longer available, however, we recommend using Social Searcher which has much of the functionality that Kurrently used to have. Check it out at http://www.social-searcher.com. The future of real-time data didn’t come from Google. Or Microsoft. Or IBM. It came from a Canadian computer sciences student who uses his free time pretty […]