Community Management, Social Business, Social Media Strategy, Social Media Tools, Social CRM, Social Media Monitoring, Social Media Staffing and Operations

Social Listening and Analysis for the DIY Inclined


If you are conducting any level of online reputation management or campaign tracking using social media data sources, you have to get beyond the obvious. The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. […]

Community Management, Digital Marketing, Brand Communities, E-Commerce, Integrated Marketing and Media

Is Starbucks the Most Dangerous Competitor to Facebook?

starbucks digital network

Today’s post is a collaboration with Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with […]

Digital Marketing, Social Business, Social Media Measurement, Social Media Strategy, PR 20, Social Media Marketing, Social Media ROI, Social Media Staffing and Operations

The 8 Wrong Questions PR Firms Are Asking About Social Media

The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are […]

Community Management, Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Monitoring

Why Influence Mining is the Next Gold Rush

Influence Mining

Inherently, we understand influence. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from […]

Community Management, Convince and Convert, Social Media Strategy, Social Media Tools, Brand Communities, Facebook

Facebook Success Summit – 22 Sessions on Everything Facebook

Facebook Success Summit

Is Facebook important to you and your business? If it’s not now, it will be soon (see my post tomorrow for more on that). Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they […]