YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Book Reviews 16  |  Add Yours

Demystify Content Marketing with Content Rules

The intermediary is dead. We don’t need to rely primarily upon the media or some other conduit to communicate with our prospects and customers – we can do it ourselves. Eventually, every company is going to have to think of itself as a TV station and a magazine. Telling your story and answering customer questions [...]

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Campaign Testing and Optimization 19  |  Add Yours

The 4 Marketing Metrics Mandates

There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. I recently gave a presentation to the Measured Marketing Roundtable at Techpoint, Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates View more [...]

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social crm 42  |  Add Yours

Are We Making Our Fans Work Too Hard?

Just because you CAN do something in social media, doesn’t mean you SHOULD. This point was driven home for me recently when reading an AdAge article about CKE Restaurants (Carl’s Jr. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. “As far as we know, we’re the first quick-service restaurant to [...]

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social media case studies 37  |  Add Yours

Why You Need to Open the Kimono in Social Media

It’s more about the social, than it is about the media. It’s easy to forget that when we’re besieged by technology and tools inventions and announcements every single day. But the fact that your company has a Twitter account, or a Facebook page, or uses CoTweet (client), or has a blog doesn’t mean a damn [...]

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social media strategy 50  |  Add Yours

Maybe You’re Just Not Ready for Social Media

My Mom is a legendary high school English teacher. I took three classes she taught, including one where we studied Oedipus Rex and the difference between seeing and perceiving, which has widespread business and social media implications. Sometimes our brands write checks our operations simply can’t cash. I was in New York last week to [...]

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Integrated Marketing and Media 53  |  Add Yours

Brand Haiku – Delta

Today, I’m participating in a project with 20+ other bloggers. Each of us is writing a haiku about a recent experience we’ve had with a brand. Devised by the crafty Aaron Strout from Powered, this Brand Haiku initiative is set up so that you can link from here to the next blogger on the chain, [...]

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Social Media Marketing 26  |  Add Yours

It’s More About the Social Than It Is About the Media

Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. But it’s not really about the bits and bytes and data and Dick Costolo, is it? It envelopes us, but technology is only the third most important “ly” [...]

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Guest Posts 12  |  Add Yours

Is Twitter Advertising a Threat to PPC?

Guest post by Shannon Suetos, an expert writer on phone systems based in San Diego, California. She writes extensively at Resource Nation. Back in February of 1998, Jeffrey Brewer of Goto.com first presented the concept of pay-per-click advertising (PPC) at the TED conference. Google started implementing search engine ads in December of 1999, and by [...]

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facebook 52  |  Add Yours

5 Staggeringly Simple Ways to Create Custom Facebook Landing Tabs

Unless you can get people to click your “like” button, your Facebook strategy will be as limp and lifeless as Matt LeBlanc’s post-Friends career. That’s because the vast majority of consumer interactions with your brand on Facebook do not occur on your fan page, but rather on the Walls of your fans. In fact, research [...]

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Social Media Marketing 65  |  Add Yours

When Will the Social Media Losers Emerge?

Today, social media is like a soccer league for seven year-olds: everyone gets a trophy. The vast majority of press coverage and conversations around social media centers around the fact that businesses are DOING social media, not necessarily doing it EFFECTIVELY. Do you know why every article or blog post with even a scintilla of [...]

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