Social Business, Social Media Case Studies, Social Media Strategy, Social Media Crisis, Social Media Policy, Social Media Staffing and Operations, Top 10

Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

twit happens

Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. There are 3 […]

Social Media Strategy

Social Media Turns Tie Games Into Brand Wins

tug of war

Let’s not lose our minds, okay? Sure, social media is transformative, because it changes the company to customer relationship from its historical “master and servant” to something closer to “peer to peer.” But even transformative shifts don’t dictate that you can rewrite rules and rationality. Baseball is the longest of professional sports seasons. 162 games […]

Content Marketing, Blogging and Content Creation

Top 5 Slideshare Marketing Tips

slideshare tips

Guest post by Kristina Allen, Online Marketing Manager at ion interactive, the makers of the LiveBall marketing optimization software. One of my favorite social marketing activities right now is creating Slideshare presentations. Slideshare is a directory of presentations. Think of it as YouTube, but for Powerpoint. I really love creating short (read: easily consumable) but […]

Social Media Tools, Facebook

Silos, Facebook Advertising, and Opportunity

silo

I was pissed. When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting, I was incensed. Given that the future (and present) of marketing is multi-channel, multi-modal, cross-platform, and other hyphenates, why would an organization that theoretically “gets it” create a siloed professional services firm […]

Guest Posts, Social Media Strategy, Social Media Marketing

7 Social Media Lessons From Phil Collins

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Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Phil Collins, drummer for Genesis and soft rock superstar, announced that he was retiring from the rock music industry after an illustrious 40-year career. Whether this will be like Michael Jordan’s 2-3 retirement announcements has yet […]

Social Media Research

Is Wi-Fi Making You Anti-Social?

is wi-fi making you anti-social

Guest post by David Murton, a professional writer specializing in the fields of social media and marketing. He is also an avid piano and accordion player, with a particular interest in the music of the Classical era. In the pantheon of big ideas, the concept of the noosphere ranks right up there with the best […]

Social Media Case Studies

Are You Keeping Your Social Antenna Up?

Hotel Felix (9)

Sure, the instantaneous nature of the social Web can create business crises faster than you can say “Tiger Blood” and “Kenneth Cole is an Oaf”. But, that rapidity also creates unprecedented opportunities for marketers with their antenna up, scanning the real-time horizon for a chance to make a difference. George Jordan, the General Manager at […]

Social Media Tools

Breaking Out of Social Disclosure Jail With CMP.LY

CMP.ly a simple solution for required social media disclosures

It’s been about 15 months since those crazy kids at the Federal Trade Commission (FTC) passed their new disclosure guidelines to “protect the public” from inappropriately cozy business relationships being companies and bloggers, tweeters, Facebookers and more. Since then, we’ve been expecting a steady procession of corporate marketers being led to the virtual stockade, given […]