Content Marketing

Is This The Greatest About Us Page Ever Written?

The History of Royal Plantation, Formerly Plantation Inn in Ocho Rios, Jamaica

This is an era without information gatekeepers, and every company needs to think of itself as its own TV station, magazine, and newspaper. This puts a spotlight on businesses’ ability to tell their own stories with nuance and impact. Those stories don’t have to be solely contained on your blog, or your YouTube videos, or […]

Content Marketing, Convince and Convert, Social Media Strategy, Social Media Tools, The Now Revolution

The Reality of Competition in a Maturing Social Marketplace

Interview with Steve Lundin from Big Frontier when I was in Chicago for a presentation of The NOW Revolution. We discuss: Competition and social media gurus, wheat, and chaff; The future of Twitter and its stickiness problem; Agencies stubbing their social media toes; Do social crises create measurable business declines; The path to social ubiquity […]

Mobile

An Easter Surprise, Using QR Codes for Instant Sampling

Which Wich

I’m a big fan of QR codes and similar technology. Maybe it’s my failing memory brought upon by encroaching middle age, but the ability to snap a photo of something rather than remember a URL is a big win in my estimation. In fact, we included 22 Microsoft Tags (similar to QR codes) in The […]

Social Media Tools, Facebook

History Repeats – Facebook is the new AOL

urkel

My piece of a panel discussion on trends at SocialSlam in Knoxville, Tennessee a great event put together by my friend Mark W. Schaefer. History Repeats: AOL, Facebook, and Castles of Data View more presentations from Jay Baer Starting in 1992, America Online (AOL) spent more than $300 million sending floppy disks and later CDs […]

Community Management, Social Media Measurement, Social Media Research, Brand Communities, Social Media Research, Social Media ROI

Don’t Ignore Social Media’s Research Value

Domino_s Pizza Free Photo Contest – ShowUsYourPizza.com

Co-written with Kyle Mensing, an economics grad with a creative bent who is trying to merge business and social. Our intrinsic understanding of opportunity cost is what defines us as people. Our preference of city to country, work to play, beer to wine, restaurant to home cooking, video games to books, television to the outdoors, […]

Content Marketing

Joining Forces With Content Marketing Institute

Joining Forces With Content Marketing Institute | Content Marketing | Social Media Consulting - Convince & Convert

We’ve entered an age where every company needs to think of itself as a TV station, as a magazine, as a newspaper. Telling your story in a relevant, authentic fashion across a multitude of modalities is the marketing of the present (especially for B2B). Since I started in strategy, information architecture, persona development, and content […]

Convince and Convert, Digital Marketing, Social Business, Social Media Measurement, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing, Social Media ROI, Social Media Staffing and Operations

The 5 Dangerous Realities of Social Media for Business

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The 5 Dangerous Realities of Social Media View more presentations from Jay Baer (summary of my keynote at Get Social PRSSA) The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the scene – right on cue. […]

Social Media Case Studies

Please Vote for the NOW Revolutionary of the Month

Bill Fisher

Real-time business is about capitalizing on opportunity. About keeping your antennae up and finding a way to engage with speed and context. Last month, Amber Naslund and I named our first NOW Revolutionary, someone who’s living the faster, smarter, and more social principles we wrote about in The NOW Revolution. Our first winner was NOW […]

Community Management, Guest Posts, Social Media Tools, Brand Communities, Facebook

5 Tips for Using Facebook’s Moderation Blocklist

Facebook Moderation BlockList

Guest post from Jessica Carlson, a social media manager at Off Madison Ave who specializes in building social communities that create brand loyalists and garner key insights. “Censorship reflects society’s lack of confidence in itself.” -Potter Stewart Facebook recently released a Moderation Blocklist, a functionality that allows Page administrators to set parameters around certain keywords, […]

Social Media Tools

Spy on Your Facebook Competitors with HyperAlerts

HyperAlerts

The great thing about companies widely publishing APIs in this age of collaboration is that crafty third-parties can develop tools and features that the developers of the “mother ship” forgot. Browse through Laura Fitton’s amazing One Forty (the app store Twitter neglected to build) and you’ll find thousands of Twitter add-ons. But now that Twitter […]