Social Media Measurement – A 6 Step Process
Can you measure social media? Of course you can. But social media measurement is not always easy. For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution, or Social Media ROI (by Olivier Blanchard). However, here are the basics to consider, […]
9 Surprising New Facts About Social Media in America
Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, […]
Value + Offer: The 3 Levels of Blended Content
Guest post from Russ Henneberry, who writes, speaks and executes on content marketing plans for small businesses. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. Companies must now create their own attention to promote products and services. […]
A New Way to Calculate What Facebook is Worth to Your Business
Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? You want to keep your business top-of-mind among people that are already aware of you, and encourage those people to buy again and tell their friends. The number of Facebook “likes” you’ve […]
Speak No Evil – Why Trust Isn’t a 4 Letter Word in Social Media
Now is the summer of our discontent. It was the best of times, it was the worst of times. For social media, one hand giveth (instant spread of the Bin Laden news) while the other hand taketh away (seemingly daily stories about a company or person doing it “wrong”). The most egregious occurrence of late […]
Customer Stalking – When Is Your Twitter Response Too Fast?
Guest post by Neicole Crepeau, an Online Strategist at Coherent Interactive. She blogs at Coherent Social Media. The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It takes place every Tuesday at noon EST.) The exchange is below: @jaybaer #sm107 BONUS Q4. How important is speed of response on Twitter? And […]
Eureka! A Free Search Engine That Will Juice Your Email Marketing
Considering that just about every company of every size sends email to its customers, this post probably applies to you. Do you need design inspiration? Ideas for how to make your emails look snappier, with more compelling layouts? Do you want to keep tabs on your competitors? What emails they are sending, and when? Do […]
Holding Hands and Pointing Fingers – Promoting Social Outposts with Specificity
Specific promotion works. Vague promotion fails. I learned this first-hand when I ran azfamily.com, a pioneering local website in Phoenix powered by several TV and radio stations. We strongly encouraged our TV news anchors to reference the website on-air. I tracked traffic to the site on a second-to-second basis when it was mentioned on TV, […]
Will Geo-Targeting Jump Start Twitter Advertising
Guest post from Matt Krautstrunk, an expert on VOIP phone systems based in San Diego. He writes extensively at Resource Nation. When it comes to small business advertising, social holds seemingly endless opportunity. Small business owners are not only experimenting with social advertising, but they are investing in social even more so than other, more […]
Using Location-based Services for Content Marketing
Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. But they are also potential sources of great content. When we say “content creation” what we usually think of is the company in question creating informational materials themselves, and putting that information on a website, blog, and/or YouTube. But when you look […]
Why Won’t Facebook Give Us a Love Button?
Last week, Facebook celebrated the one year anniversary of the “like” button, the popular successor to the “fan” button, and the tip of the spear of its Open Graph gambit that it hopes will allow it to become the plumbing of the Web. By any measure, the “like” button is a smash hit. It is […]
The 7 Ways Good Agencies Mimic Gandalf the Wizard
Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Somewhere along the way, the social media world was given carte blanche to poke fun at agencies. It seems like every week there is a new post or article about how “agencies” don’t get it or how […]
Debating the Future of Social Media Management
Join Mark W. Schaefer (whose {GROW} blog is a must-read) and me for a fireside chat about social media centralization vs. decentralization. While Mark and I agree about nearly everything, we have a difference of opinion on one particular topic: social media management and the role that social media will play within organizations. I contend […]