YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Guest Posts 35  |  Add Yours

The Fallacy of Round the Clock Social Media

Guest post by Chris Hall an interactive content specialist at Off Madison Ave who specializes in writing for humans, not robots. It’s 11PM and the world around you is getting ready for bed. As a mobile obsessive, you instinctually check your Facebook, Twitter and all the rest of your social media accounts while you brush [...]

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mobile 31  |  Add Yours

When a Picture is Truly Worth 1,000 Words

Guest post by Aaron Strout, head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals. For anyone that doesn’t know what a location based service is, it’s an application or website [...]

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Email Marketing Advice 13  |  Add Yours

The 12 Key Messaging Strategies for Email Lifecycle Marketing

Guest post from Chris Sietsema, who teaches and trains small to medium-sized businesses and non-profits in the disciplines of search, social media, email marketing and online analytics.  Chris owns Teach to Fish Digital, a one-man consultancy in beautiful Mesa, Arizona.  He also created the infographics for The NOW Revolution. A common challenge for us is [...]

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Guest Posts 20  |  Add Yours

Secrets of Social Media You Learned in High School

Guest post by Bill Murtha, President and CEO of Roberts Communications, a leading independent advertising agency with offices in New York and Minnesota. Everything you know about social media you probably learned in high school. In full disclosure, a lot of our social media strategy flows out of the work we do with Jay Baer. [...]

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facebook 47  |  Add Yours

Measuring Facebook Fan Engagement Beyond the Like

Guest post from Matt Simpson, interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free [...]

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Content Marketing 15  |  Add Yours

Google, Social Media, and the Wisdom of Enigmas

Guest post by Daniel Lemin of marketing innovation consultancy Social Studio. He provides brands and agencies with the research, insights and good old-fashioned know-how needed to be more effective marketers. In the early part of my career I was fortunate to land a job on the corporate marketing team at Google. At the time I [...]

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Social Media Staffing and Operations 46  |  Add Yours

6 Ways to Show You Give a Damn in a Job Interview

Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. He was an intelligent, well qualified senior candidate. Over the course of [...]

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Guest Posts 11  |  Add Yours

100% of Marketing Stats Are Made of Numbers

Guest post by Jeff Rohrs VP of Marketing Research and Education at ExactTarget. Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Jay Baer has made a terrible mistake. He has gone on vacation and invited me to guest blog again. After my critically-acclaimed & Tony-award nominated post last year—“3 Reasons [...]

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social crm 41  |  Add Yours

4 Keys to Turning Negative Commenters Into Brand Advocates

Guest post by Chris Book, CEO and co-founder of ChatterPlug, a live customer engagement and analytics platform. Nobody likes being told something negative about themselves. It stings, and as a business owner or manager, you immediately start kicking yourself for the missed opportunity. The key to surviving, however, is to embrace these negative comments for [...]

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B2B Social Media 19  |  Add Yours

5 Ways to Deliver B2B Marketing Content that Sells (Without Sabotaging Sales)

Guest post by Carmen Hill, Social Media and Content Strategiest for Babcock & Jenkins, an integrated B2B marketing agency in Portland. Could giving away too much great content actually sabotage sales? As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing. There’s always a [...]

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