I was all set to write another book this year. Solo this time, as my book spouse Amber Naslund has her hands full with her new social business consultancy Sidera Works. I loved writing half of The NOW Revolution, and loved even more traveling around North America giving presentations about social media and social business [...]
Do The Work – Introducing the Social Pros Podcast
My new podcast debuts this week. It’s called Social Pros – Real People Doing Real Work in Social Media. I’ve done a little podcasting in the past, and quite a few interviews here on Convince & Convert, and I’m thrilled to be adding Social Pros to the array of high quality content we create every [...]
Klout, the Super Bowl, and Our Addiction to Shooting the Messenger
Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee, Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not [...]
Marketers, Here are the Keys to Your IT Department – Good Luck
Clinton Bonner is an Open Innovation author/blogger, futurist and Marketing Manager at TopCoder – a global Open Innovation platform and community. Look no further than a very recent post by the purveyor of Convince and Convert and you’ll notice something remarkable. As Jay lays out 4 Nearly Guaranteed 2012 Social Media Predictions, what do you [...]
Comparison of 100 Top Companies on Social Business and Corporate Culture
Are social business and corporate culture inevitably linked? In a recent podcast, Mitch Joel interviewed Fred Reichheld, author of The Ultimate Question 2.0, and creator of the Net Promoter methodology. Fred made a statement that has stuck with me in the several weeks since I tuned in: “You can’t be the best place to buy, [...]
Social Media Success May Depend on HR
Guest post written by Mark W. Schaefer. Mark is a consultant, college educator, and author who blogs at {grow}. There is a growing gap between the social media “haves” and “have-nots.” Some companies I visit have embraced social media enthusiastically and are moving into some pretty advanced ideas. Other companies are simply checking the box. [...]
The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond
Guest post by Marcus Sheridan. Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion. Make sure to download his popular, 230-page FREE eBook—“Inbound and Content Marketing Made Easy” ‘Transparency’ Ahh yes, one of the most over-used words, yet under-utilized actions, in our society today. News stations, despite their incessant [...]
3 Tips to Use QR Codes For Information, Not Destination
QR codes ask a lot of prospective users. Possess a smart phone Download a QR reader app (or other format like Microsoft TAG) Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards) Be motivated enough to [...]
Putting the Social in Social Good
Guest post. Harrison Kratz is the Community Manager at MBA@UNC, the new online MBA degree program from the University of North Carolina. Harrison sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. Like anything in social media, the need for evolution comes pretty fast and furious. Time and time again, we become enamored with [...]
6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
It’s entirely possible you love this commercial. I don’t. The Tostitos “talking bag” commercial ran extensively during the bowl game extravaganza on ESPN and other channels on January 2. (There are actually at least two spots, but this one ran more often). Given that I almost never watch television without an iPad nearby, I quickly [...]
