Three F-Commerce Techniques That Actually Work

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs a consulting firm called Social Studio where he provides analytics, PR and integrated digital marketing strategy to his clients.   If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media […]

The Hybrids are Coming: Evolution of the Prototype Marketer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic […]

9 Social Media Hacks I Use Every Day

Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you […]

Crystal Light Challenged Getting Ready For Bikini Season

Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. It started out innocently when I saw Crystal Light’s new TV commercial last month. After rewinding it a […]

(Video) 4 Mistakes You Make When Posting Video on Your Blog

Guest post written by Rocky Walls, who has more than 10 years’ experience in digital content creation. As CEO of 12 Stars Media Productions, Rocky works with businesses to create video that’s so real and simple it changes audiences into relationships. It’s no secret that embedding videos on your blog post is a great way […]

5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it

How Pinterest is secretly profiting from your links | VentureBeat

Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with […]

Agencies: Walk Your Talk

Marjorie Clayman is the resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In addition to making me think about the specific content marketing angle, Jay’s post brought to mind what may be a key […]

Planning Your Content Marketing: Bricks vs. Feathers

BricksVsFeathers

Do you remember this trick question from grade school: Which weighs more – 5 lbs of bricks or 5 lbs of feathers? Some of us (self included) were initially fooled by this obvious test of common sense, but as it relates to your content marketing, should you be focused more on building substantial content productions […]

Will The Rise of the Photo Apps Kill the Written Word?

Will The Rise of the Photo Apps Kill the Written Word

Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. Overall, the statistics point in just one direction: blogging […]

The 6 Lifelong Laws of Content Marketing for Agencies

6 lifelong laws of content marketing for agencies

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The opportunity costs are significant, which is what we’ll explore in this post. Can agencies truly benefit from a commitment to content (which often […]

Activation, Comfort, and Other Secrets of Online Community Management

online community management for dummies

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview. Somehow, my side of the video got cut out, so it’s only audio for me!) Jay: Welcome everybody to Convince & Convert. It is Jay Baer joined today by a very special guest, my friend […]

What Do You Know? Examining the Big 4 Online Answer Sites

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company . He is author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. An ideal connection between social media and search might just be “Answer” sites. The essential concept behind an answer site is that […]

The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

agency content marketing

Mimicry is not a strategy. Compulsion is not a strategy. Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. Other agencies have a blog, and Webinars, and an active Twitter feed, so we need some of that too! To what end? […]