Social Media Case Studies, F Commerce

Three F-Commerce Techniques That Actually Work

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Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs a consulting firm called Social Studio where he provides analytics, PR and integrated marketing strategy to his clients.   If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are […]

Guest Posts, Social Business, Social Media Strategy, Social Business

The Hybrids are Coming: Evolution of the Prototype Marketer

Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic […]

Community Management, Content Marketing, Social Media Measurement, Social Media Strategy, Brand Communities, Social Media Optimization

Crystal Light Challenged Getting Ready For Bikini Season

Lisa Loeffler

Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. It started out innocently when I saw Crystal Light’s new TV commercial last month. After rewinding it a […]

What Bubba Gump Shrimp Can Teach You About Social Media

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This is Episode 4 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez, the head of social media for Landry’s Restaurants. Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role […]

Content Marketing, Guest Posts, Social Media Measurement, Blogging and Content Creation, Social Media Optimization

(Video) 4 Mistakes You Make When Posting Video on Your Blog

Guest post written by Rocky Walls, who has more than 10 years’ experience in digital content creation. As CEO of 12 Stars Media Productions, Rocky works with businesses to create video that’s so real and simple it changes audiences into relationships. It’s no secret that embedding videos on your blog post is a great way […]

Content Marketing, Guest Posts, Social Media Strategy, Agency Promotion

Agencies: Walk Your Talk

The Scout

Marjorie Clayman is the resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In addition to making me think about the specific content marketing angle, Jay’s post brought to mind what may be a key […]

Social Pros Podcast – Justin Levy, Citrix Online

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This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy, the head of social media for Citrix Online. Read on for insights from Justin, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are people […]

Content Marketing, Social Media Tools, Blogging and Content Creation, Pinterest

Will The Rise of the Photo Apps Kill the Written Word?

Will The Rise of the Photo Apps Kill the Written Word

Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. Overall, the statistics point in just one direction: blogging […]

Social Pros Podcast – Scott Monty, Ford Motor Company

Photo by @nateriggs (thanks Nate!)

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty, the global head of social media for Ford Motor Company. Read on for insights from Scott, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: do brands […]