Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs a consulting firm called Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are [...]
The Hybrids are Coming: Evolution of the Prototype Marketer
Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic [...]
9 Social Media Hacks I Use Every Day
Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful [...]
Crystal Light Challenged Getting Ready For Bikini Season
Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. It started out innocently when I saw Crystal Light’s new TV commercial last month. After rewinding it a [...]
What Bubba Gump Shrimp Can Teach You About Social Media
This is Episode 4 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez, the head of social media for Landry’s Restaurants. Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role [...]
(Video) 4 Mistakes You Make When Posting Video on Your Blog
Guest post written by Rocky Walls, who has more than 10 years’ experience in digital content creation. As CEO of 12 Stars Media Productions, Rocky works with businesses to create video that’s so real and simple it changes audiences into relationships. It’s no secret that embedding videos on your blog post is a great way [...]
5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with [...]
Agencies: Walk Your Talk
Marjorie Clayman is the resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In addition to making me think about the specific content marketing angle, Jay’s post brought to mind what may be a key [...]
Social Pros Podcast – Justin Levy, Citrix Online
This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy, the head of social media for Citrix Online. Read on for insights from Justin, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are people [...]
Planning Your Content Marketing: Bricks vs. Feathers
Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Do you remember this trick question from grade school: Which weighs more – 5 lbs of bricks or 5 lbs [...]
