Cut through the noise on LinkedIn with expert advice from Social Media Strategist and Brand Marketer, Jacqueline Joyner, as she joins this episode of Social Pros.
As B2B marketing advances with technology that enables more sophisticated audience targeting, automation, and personalization, the unsung hero is influencer marketing, which can cut through the clutter, build trust, and impact growth. New research by TopRank Marketing and Ascend2 finds some significant trends and predictions for B2B influencer marketing in 2024. Influencer Marketing Maturity: While […]
Once you hit ‘publish’ on a piece of core content, it’s easy to get caught up in the production cycle before starting on something new. But when you don’t repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started.
Everywhere you turn, you read about AI and its impact on business. B2B marketing is at the forefront of the conversation, as professionals are planning and preparing their next steps. New research by Wpromote and Ascend2 finds that B2B marketers are embracing AI. 79% expect to incorporate more AI into their strategies this year, looking […]
Fiverr, a freelance services marketplace, wanted to build a talent pool of creatives—writers, designers, video editors, and more—to help businesses find all these services in a single place. The company knew these creatives went to YouTube to hone their skills and pick up new ideas. So, Fiverr collaborated with YouTube influencers to build awareness for […]
Forgive me for both stating the obvious and for invoking COVID once again, but trust me, it matters. In the B2B universe, the pandemic proved just how vital content is to everything we do. 2020 saw consumption rise 22% and hasn’t cooled since. There’s a story inside these consumption swells and I’m going to share […]
While AI has certainly been around for many years, ChatGPT has only been available since November 2022. However it has blown up in the marketing community since the new year of 2023 and is taking over conversations in every industry like wildfire. In fact, in Gartner’s Top 5 Marketing Predictions for 2023 they shared that, […]
Striking the right balance between fun and serious on social is key to success. That’s why we wanted to speak to Joshua Gonzales, Media Producer at Beyond Identity, who is a prime example of doing just that.
It’s becoming harder and harder to differentiate your business based on products alone. Therefore brands need to focus on the customer experience, both today and going forward. And if you own a B2B business, it appears that satisfying Gen X (those born between 1965 and 1981) customers may very well be crucial for your bottom […]
In their most recent report, CMI shared that 77% of marketers reported their organization has a content marketing strategy. That sounds nice and all but here’s the truth: What many marketers are calling a “content marketing strategy” is merely a collection of topics and a list of random acts of content stored on a page. […]
When it comes to general content marketing, the leading question brands need to ask themselves is how they can create a meaningful customer experience and show they offer the best solution on the market. And even though I used the word “customers,” don’t think for a second that this only applies to your “normal” client […]
Industries B2B Marketing Helping You Connect With Key Stakeholders To Reduce Lead Time Long Sales Funnels Challenge B2B Brands Strategic Content Marketing Is the Key to Reducing Sales Cycle Noise The B2B customer base is already highly specialized. Finding the right leads, moving them through efficiently, and successfully getting your customers or partners to be […]
“A generation which ignores history has no past – and no future.” – Robert A. Heinlein Marketers love to talk about data. We love to talk about findings. But what good are such things if we’re not ready and willing to both learn from and act on them? Each year, my company, NetLine, publishes the […]
Are you on the lookout for a digital marketing strategy that checks off all your targets and can potentially produce a tremendous return on investment? B2B Influencer marketing fits the bill quite perfectly. While influencers have traditionally dominated the B2C sector, influencer marketing is quickly becoming a game-changer for the B2B domain. With 93% of […]
There’s a lot of work that goes into finding the right influencer or key opinion leader (KOL) for your brand. How do you better the odds of getting a “yes” from the ones you really want to work with? There can be plenty of speculation, and I am sure you have run into tons of advice […]
Whether you’re just starting to explore B2B influencer marketing efforts or you’re well on your way to putting influencer content in place, there are myriad articles that can help you plot out the major steps to success. However, many of those articles don’t quite dive deep enough into some of the often overlooked yet oh-so-critical […]
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