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Search Results for: atomize content

How to Reverse Atomize Your Content Marketing

Atomizing your content into "bricks" and "feathers" (as we call them at Convince & Convert) helps you squeeze more juice out of your content marketing. Here's what it looks like in action.

47 Tactics to Atomize Your Content Marketing

Content atomization is taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. Jay Baer shares 49 ways you can atomize your content right now.

Content Atomization: The Underutilized Hero of Content Marketing Best Practices

Confession time: I’d never heard the term “content atomization” until I joined Convince & Convert. There. I said it. Now, once I learned the terminology, I realized I’d actually been practicing this method of content marketing best practices for years. Just, you know, unknowingly. Now that I’ve got the lingo down, I can promise you: […]

Amplified Marketing: How to Create Better Content with Limited Resources

Economic uncertainty and inflation have led more than 40% of U.S. companies to trim their marketing budgets. These cuts pressure marketers to maximize return on investment and improve performance with limited resources. Many content teams struggle with a heavy workload, feeling they must create, create and create some more. All this content is supposed to […]

The Higher Education Content Marketer’s Summertime Bucket List

During my years as a higher education marketer, summer always felt like a small reprieve. Campus was quieter, parking was more plentiful and coffee shop lines were shorter. It was also that magical time of year that I had just a little more time to plan content for the academic year starting in August. Or […]

B2B Content Marketing Research for 2021: Key Takeaways and Trends

At Convince & Convert, one of my roles as head of strategy is to make sure that everything we recommend to our clients is grounded in sound research and a firm understanding of what is happening right now with our clients and their industries. To that end, we are constantly reading and summarizing reports for […]

5 Ways Crowdsourcing Is Impacting the Future of Content Marketing

As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Content creation remains a huge undertaking, however, and as Jay Baer puts it, the opportunity costs are significant. The drivers behind a potentially long sales cycle involves content created and distributed over a broad array […]

4 Ways to Catapult Your Content Calendar

Is your content calendar simply a schedule of blog posts in a Google Sheet? If you want your content marketing to have a meaningful impact on your organization’s bottom line, it’s time to catapult your content calendar. Here are 4 ways to make your content calendar wildly successful, based on 9-minute webinine I recently presented […]

The 10 Content Marketing Commandments for 2018

Content marketing success is more elusive than ever. More competition. More cynicism from audiences. Artificial intelligence and robots being used to create hyper-relevant, just-in-time content. This game isn’t easy. Our consulting team helps big brands figure it out and make content marketing succeed disproportionately. And if we can help you, let’s talk. Meanwhile, as we […]

How to Determine When and Where to Gate Your Content

Jeffrey L. Cohen joins the podcast from Oracle Marketing Cloud, where he serves as Director of Content Strategy, to share his insights into the gated content debate, blogging, and predictions from the top marketers about the kinds of changes 2016 will bring.