Search Results for: influencer marketing

As B2B marketing advances with technology that enables more sophisticated audience targeting, automation, and personalization, the unsung hero is influencer marketing, which can cut through the clutter, build trust, and impact growth. New research by TopRank Marketing and Ascend2 finds some significant trends and predictions for B2B influencer marketing in 2024. Influencer Marketing Maturity: While […]

Not so long ago, influencer marketing was a “nice to have.” It was new, exciting, kind of confusing, and a bit of a wild, wild west. A shiny new, but still fringe, marketing tactic. You may have dabbled in working with creators if/when you had some leftover fiscal year funds. Perhaps you experimented with an […]

Influencer marketing is not new but it is constantly changing and marketers have thoughts. Below are 5 common influencer marketing myths we’ve heard and want to debunk. Myth #1: Influencer marketing is a fad. Actually, this may be true, sort of. Hear me out. Post-COVID data shows a 37% decrease in brands working with influencers […]

If you haven’t seen this video from Ryan Reynolds and his Wrexham Association Football Club business partner, spend six and and half minutes getting caught up. Did it make you smile? Did you learn something new? I hope so. We do a fair amount of influencer marketing work here at Convince & Convert, albeit mostly […]

Whether you’re just starting to explore B2B influencer marketing efforts or you’re well on your way to putting influencer content in place, there are myriad articles that can help you plot out the major steps to success. However, many of those articles don’t quite dive deep enough into some of the often overlooked yet oh-so-critical […]

Massive growth is on the horizon for influencer marketing. These must-read influencer marketing studies examine what's ahead in 2018 and how marketers can prepare.

As the Google Trends data below demonstrates, interest in “influencer marketing” is sharply on the rise in the past years. Marketers, faced with massive competition for attention and the end of the “free lunch” once provided by no-cost social media reach, now seek to utilize influencers to spread the word without breaking the bank. It’s […]