We are Digital Marketing Advisors.
We are not an agency.
We help you get better at social media and content marketing through audits, creation of strategic plans, workshops and coaching, setting up and configuring metrics and tracking, and ongoing advice and counsel.
We work with leading companies and agencies to take their social media and content marketing prowess from good to outstanding. We’ve completed projects for WalMart, BMC Software, Caterpillar, Columbia Sportswear, Billabong, Visit California, Wyoming Office of Tourism, Petco, Maersk, Allstate, Dole Salads, RCI and many more.
These brands trust us because we provide sound recommendations in a straightforward, hype-free fashion at a reasonable cost, with no drama. Nearly all of our clients already have in-house social/content teams and/or agencies. But because we don’t provide tactical implementation services, we don’t compete with your current vendors, we make them better. We use our experience working for dozens of brands and agencies to bring best-of-breed solutions to your complex social media, content marketing and broader digital marketing challenges.
We Give You Our Best. Always.
There are 10 members of Convince & Convert, and our virtual and totally flat structure means there is no “junior” team. You get our very best every single day, and we guarantee you won’t find a more responsive, easier to work with strategic consultancy.
In addition to our consulting services, we also produce an award-winning blog, a daily email newsletter called “Definitive”, and the weekly “Social Pros” podcast for social and content professionals. We also produce several eBooks each year.
A Track Record of Success
Convince & Convert was founded in 2008 by digital marketing pioneer and best-selling author Jay Baer. Jay has founded or managed five marketing services firms, and has consulted with more than 700 brands (30 of the FORTUNE 500) since 1994. For more about Jay Baer and/or his work as an angel investor, author and speaker please visit JayBaer.com
In 2015, Convince and Convert was named #1506 on the Inc. 5000 list that showcases the fastest growing companies in America. Its Social Pros podcast, which Jay Baer cohosts, was named Best Podcast of the Year by Content Marketing Awards. For more about Convince & Convert, our history and how we work, please visit this ultimate FAQ blog post: 26 Truths About Convince & Convert.
The crackerjack Convince & Convert team also includes:
Jay Baer – President
Bloomington, Indiana (eastern time zone)
Jay Baer is a hype-free digital marketing strategist, speaker and New York Times best-selling author. He founded Convince & Convert in 2008. This is the fifth marketing services firm he’s started or managed.
Jay has consulted with more than 700 companies on digital marketing since 1994 including Caterpillar, Nike, California Travel & Tourism Commission, Billabong and 30 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine and the Convince & Convert blog is ranked as the worlds #1 content marketing resource by the Content Marketing institute.
An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies.
At Convince & Convert, he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services and spreads the gospel of social and content acceleration with dozens of speaking engagements annually. He also buys all the drinks.
Kelly Santina – Head of Operations & Media
Phoenix, AZ (Arizona time zone = mountain in winter, pacific in summer)
Kelly comes to Convince & Convert with more than a decade of experience in digital marketing, project management and technology integration. Previously, she has held senior positions with the top digital advertising agency in Phoenix and spent several years as the Senior Internet Director and Vice President of Marketing for Thunderbird School of Global Management, the leading international business school in the world.
With her global marketing experience as well as non-profit, higher education, real estate, financial, and government expertise, Kelly brings an analytical, data-driven skill set to the Convince & Convert team. Her love for digital marketing started with online media buying which quickly grew into development of full strategic plans incorporating both digital and traditional elements.
At Convince & Convert, Kelly oversees team efforts to maximize efficiency and organization for client projects while contributing to overall strategy and development of new products and services.
Daniel Lemin – Head of Strategy (pronounced “lemon”)
Los Angeles, California (pacific time zone)
Daniel Lemin, senior strategist and author of the book Manipurated (www.manipurated.com), is a respected authority on the reputation industry and has been quoted in USA Today, CBS Radio, Fox News, IBM’s Commerce blog and many other national and international news outlets.
An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations. Lemin is an acknowledged expert on digital marketing, public relations, and reputation management and is a consultant for prominent Fortune 500 companies, including Nestlé USA, Procter & Gamble, Hilton Hotels, Sony, Suzuki Motors, Munchkin, and Best Buy.
At Convince & Convert, Daniel leads strategic planning for corporate and agency clients. Lemin holds an M.A. in communications and leadership from Gonzaga University.
Anthony Helmstetter – Strategist
Phoenix, Arizona (Arizona time zone = mountain in winter, pacific in summer) & Playas del Coco, Costa Rica (UTC/GMT -6 hours)
Anthony has more than 20 years of integrated advertising and digital marketing experience spanning over twenty disciplines including lead-generation, customer retention, ecommerce, award-winning email nurture programs, advanced analytics and optimization, and marketing automation.
He has served most recently as a VP & Partner of Advanced Client Strategies at Phoenix-based Off Madison Ave with prior experiences in three digital marketing agencies. He is a published author and has overseen the deployment of over 100 websites (and then stopped counting). Notable client successes include years of work with Georgia-Pacific, CVS Pharmacies, University of Phoenix, Chipotle Mexican Grill, LifeLock and the Arizona Office of Tourism.
At Convince & Convert, Anthony leads the social media and content audit team, dedicated to optimizing the online results of corporate clients. He also provides agencies and retainer clients with real-time advice and counsel.
Megan Gilbert – Strategist
Phoenix, Arizona (Arizona time zone = mountain in winter, pacific in summer)
Megan has more than 10 years experience in communications and public relations for corporate, healthcare, consumer goods, retail and hospitality.
Previously, Megan was a Vice President with Edelman Digital’s strategy team in Chicago where she oversaw social media and digital programs for Humana, Veolia, ConAgra Foods and True Value Hardware, among others. Megan also has more than five years of healthcare experience, working with companies and clients throughout the entire healthcare sector.
Megan holds both a BA and MA in journalism and can’t get away from the fact that her favorite part of the job is figuring out how a company or brand is going to tell its story through digital channels.
At Convince & Convert, Megan prepares social media and content audits, responds to and counsels agencies, with an emphasis on editorial calendars, social media promotions, and community management best practices.
Zontee Hou – Strategist (pronounced “hoe”)
New York City (Eastern time zone)
Zontee has nearly 8 years of marketing experience, including work for Scojo New York, AIG, Kennedy Spencer, and Lion Brand, where she built the company’s social media presence from zero to an industry leading position.
While at Lion Brand, Zontee created and oversaw a wide variety of content marketing programs including blogs, infographics, email campaigns and videos. She was even a guest on the Martha Stewart television show.
Zontee speaks English, French, German and Chinese, and has a BS from NYU Stern and a MS in strategic communications from Columbia University.
At Convince & Convert, Zontee creates digital and social audits and strategic plans, and works with agency partners on a variety of initiatives, especially blogging, email, and multi-media content programs.
Lauren Teague – Strategist
Portland, Oregon (pacific time zone)
Lauren Teague is a Digital Strategist with an extensive background in social media. She led the social media efforts of the PGA TOUR for over six years, working with professional tours, golfers and tournaments to develop and execute social strategies that build one-to-one relationships with fans. Throughout her career, she has worked with companies ranging from media startups and established non profits, to professional teams, athletes and leagues.
Lauren used to be an avid golfer with a single digit handicap, but now spends her free time helping her husband chase their one-year old son, near Portland, Oregon.
Mary Nice – Strategist
Orlando, FL (Eastern time zone)
Mary Nice comes to Convince and Convert with vast experience in social media strategy and implementation for companies such as Disney, Unilever, Kraft Foods and Kimberly Clark.
Prior to consulting, Mary held the position of Digital Marketing Director at Walt Disney Parks and Resorts, where she had a range of responsibilities including digital marketing strategy, social media analytics and listening and most recently oversaw all social media community management.
Prior to Disney, Mary was an early member of the innovative and successful digital practice at Edelman Public Relations – the world’s largest PR firm. While at Edelman, Mary worked on various projects spanning across CPG, tourism and healthcare sectors.
Mary spends much of her passion-project time consulting with Auburn University, her alma mater, as the president of the advisory committee for the Public Relations program as well as an active member on the Auburn Athletics Public Relations Council. She resides in Orlando with her husband John and two dogs Sugar and Deuce.
Christin Kardos – Community Manager
Fort Worth, Texas (Central time zone)
Christin has more than a decade of social media experience coupled with a passion for connecting people with information and resources. Her background includes volunteer and professional service as a civilian advocate for military service members and their families. She has worked with communities for TalentCulture, Social Business Hour, Millennial CEO, and more.
Known as a “digital cheerleader” she can be found online promoting and participating in live events related to community building, social business and professional development. She can also be found offline on the back of her husband’s motorcycle (usually headed to fundraising events).
At Convince & Convert, she listens, responds, and connects within all of our social channels and does extensive event promotion.
Kristina Paider – Events Management
Cabarete, Dominican Republic (Atlantic standard time: Eastern time in the summer, 1 hour ahead in the winter)
Kristina Paider (KP) leverages newsroom, boardroom and Hollywood writers room experience to create bulletproof, one-of-a-kind solutions for high-performance companies.
Her tactics are influenced by a combination of story, dialogue and client experience.
Previously, KP held executive management positions at various global hospitality companies. Most recently, she was the senior vice president of marketing and research for Jones Lang LaSalle Hotels, where her strategy contributed to more than $10,000,000,000 in hotel real estate sales annually.
Her clients include The Ritz-Carlton, St. Regis, Four Seasons Hotels and Resorts, and every major luxury brand and top hotel investment firm in the business throughout 28 countries.
At Convince & Convert, she contributes to the firm’s business development initiatives and handles logistics for live events. Previously, she contributed to the research and editing of Hug Your Haters. Kristina holds degrees in journalism and screenwriting from the University of Wisconsin and UCLA, respectively.
Kim Corak – Head of Business Development
Phoenix, Arizona (Arizona time zone = mountain in winter, pacific in summer)
Kimberly has more than 15 years of experience in digital marketing methodologies and technologies including online advertising, email marketing, search engine marketing (paid and natural/organic), social media, analytics, website strategy and project management.
Prior, she led the digital marketing for a Southern California municipality focused on travel and tourism as well as served as the head of marketing and PR for an award winning digital agency.
At Convince & Convert, she oversees business development and company growth initiatives.
Jess Ostroff – Managing Editor, Convince & Convert Media
New York City (Eastern time zone)
Using her NYU marketing degree and concentration in entrepreneurship, Jess started an agency of virtual assistants called Don’t Panic Management, which exists to help social media, public relations and digital marketing professionals execute their ideas so they can grow their businesses.
Living what some may call the “digital nomad” lifestyle, Jess enjoys traveling to different cities for a few months at a time trying to figure out where she wants to settle down (if ever).
The “original” Convince & Convert team member, Jess has had several roles including research, data analysis, client management, and has established many of the firm’s operating processes. Now, she’s the managing editor, overseeing the company’s considerable content marketing program including blogs, daily email updates, weekly podcasts and works with the many guest bloggers and sponsors that intersect with Convince & Convert routinely.