About Us

We Attract More Customers and Help You Keep the Ones You’ve Earned

We are strategic advisors that work with world-class organizations to make digital marketing and customer experiences remarkable.

Many interesting and innovative brands rely on us to solve tough problems and push them forward. Why?

Because we’re not an agency, we’re counselors

Because we’re laser-focused on strategy and operations, rather than tactics and execution

Because we know what we’re talking about, as we operate one of the world’s largest marketing advice and media companies, our Convince & Convert Media division

Because we are a boutique group of experienced specialists with no junior members. There is no “B Team” at Convince & Convert

Because we’re fast, fair, and easy to work with. We won’t waste your time, your money, or your trust…ever

Virtually located across the United States from New York to Los Angeles, the Convince & Convert team comprises senior digital strategists with deep experience in content marketing, social media, digital analytics, email, and organic search gained from stints at Fortune 500 companies and leading agencies.

We help you get better through audits, creation of strategic plans, workshops, coaching, setting up and configuring metrics and tracking, as well as ongoing advice and counsel.

Leading companies trust us because we provide sound recommendations in a straightforward, hype-free fashion at a reasonable cost, with no drama. Nearly all of our clients already have in-house social/content teams and/or agencies. But because we don’t provide tactical implementation services, we don’t compete with your current vendors—we make them better.

Our Story

Convince & Convert was founded by Jay Baer in 2008. Jay has advised more than 700 brands since getting started in online marketing in 1993. He is also the New York Times best-selling author of five books, the most retweeted person in the world among digital marketers, the second-most influential person in content marketing, and a certified BBQ judge.

In addition to strategy consulting, the firm also runs Convince & Convert Media, a fast-growing education company that produces six podcasts, a digital magazine, email, webinars, and white papers.

In 2015, Convince & Convert was named to the Inc. 5000 list that showcases the fastest growing companies in America. Its Social Pros podcast, which Jay cohosts, was named Best Marketing Podcast by the Content Marketing Awards.

We Give You Our Best. Always.

Our virtual and totally flat structure means there is no “junior” team. You get our very best every single day, and we guarantee you won’t find a more responsive, easier to work with strategic consultancy.

The crackerjack Convince & Convert team includes:

Jay Baer – President

Jay Baer ~ Convince & Convert602.616.1895
Bloomington, IN (Eastern time zone)

Jay is a hype-free digital marketing and customer service strategist, speaker, New York Times best-selling author of five books, and a technology investor. He founded Convince & Convert in 2008, and it is his fifth multi-million dollar venture.

Jay’s tequila collection is rivaled only by the number of companies he’s advised on digital marketing since 1994 (700) including Caterpillar, Nike, 3M, Oracle, adidas, and 33 of the Fortune 500. Jay is a global keynote speaker and emcee, and was recently named a Certified Speaking Professional, an accreditation earned by just 9% of the world’s top public speakers.

In 2017, Jay was inducted into the Word-of-Mouth Marketing Hall of Fame by the Word-of-Mouth Marketing Association.

Jay’s Social Pros show was named Best Marketing Podcast in the 2015 Content Marketing Awards. He’s also the most retweeted person in the world among digital marketers, and one of the top 3 most influential people online among CMOs and B2B Marketers.

At Convince & Convert, he oversees big picture strategy while educating and informing businesspeople on stage and on the page. He’s also a certified BBQ judge.

Kelly Santina – Head of Operations & Media

Kelly Santina ~ Convince & Convert602.370.0842
Phoenix, AZ (Arizona time zone = Mountain in winter, Pacific in summer)

Kelly comes to Convince & Convert with fifteen years of experience in digital marketing, project management and technology integration. 

Perhaps a hallmark of her efficiency, Kelly drinks everything with a straw and would be unanimously nominated to test the first coffee IV, as long as she could do it with the handbag of her choice.

Previously, she held senior positions with the top digital advertising agency in Phoenix. She was also the Senior Internet Director and Vice President of Marketing for Thunderbird School of Global Management, the leading international business school in the world.

Though Kelly brings an analytical, data-driven skill set to the Convince & Convert team, we secretly think she’s part psychic and comes from a lineage of fairy godmothers because of the way she anticipates everyone’s needs three steps before they do.

At Convince & Convert, Kelly oversees team efforts, maximizes efficiency and organization, and contributes to overall strategy and development of new products and services.

See what Kelly has to say about our culture, productivity methods and how she keeps us running full speed:

Zontee Hou – Senior Strategist (pronounced “hoe”)

Zontee Hou ~ Convince & Convert646.801.1513
New York City (Eastern time zone)

Zontee is your go-to gal if you need restaurant recommendations or fun activities in New York City. Seriously, if you’re in town with an animal-loving, vegan aunt or a punk-rock teenager, she can conjure up an itinerary on the fly.

She is the founder of New York-based consultancy Media Volery, an adjunct professor in the City College of New York’s graduate communications program, and a speaker at events across the country. With a passion for brand strategy, content marketing, and consumer behavior, Zontee advises organizations ranging from Allstate Insurance to Indiana University.

Zontee’s work has won multiple PR News Platinum Awards and a Forrester Groundswell Award, too. Basically, her office is decorated in hardware.

But what most people don’t know is that Zontee is a championship knitter. Seriously, she could knit you a house in an hour. If there is a form of martial arts that uses knitting needles as a weapon, we’re confident she knows it.

At Convince & Convert, Zontee creates digital and social audits and strategic plans, and works with agency partners on a variety of initiatives, especially blogging, email, and multi-media content programs.

Zontee knows a thing or two about creating roadmaps to help you create the right kind of content. See what she has to say:

Mary Nice – Senior Strategist

Mary Nice ~ Convince & Convert 901.289.0227
Orlando, FL (Eastern time zone)

Mary Nice is a social media strategy and implementation expert with experience at Disney, Unilever, Kraft Foods, and Kimberly Clark.

She is also rumored to be a baby whisperer, putting parents and babies everywhere at ease—and to sleep.

Prior to consulting, Mary was the Digital Marketing Director for Walt Disney Parks and Resorts, where she oversaw strategy, analytics and listening, and community management.

Before that, Mary was an early member of the innovative and successful digital practice at Edelman Public Relations, the world’s largest PR firm. While there, Mary’s work spanned the CPG, tourism, and healthcare sectors.

We haven’t clocked it yet, but we think Mary’s prep time to jump on a plane is under two hours flat if there’s something interesting on the other side.

Mary spends much of her passion-project time consulting with Auburn University, her alma mater, as the president of the advisory committee for the public relations program as well as an active member on the Auburn Athletics Public Relations Council.

Having trouble getting your Facebook ads to convert? Mary has some good advice for you:

Anthony Helmstetter – Strategist

Anthony Helmstetter ~ Convince & Convert480.734.7925
Phoenix, AZ (Arizona time zone = Mountain in winter, Pacific in summer) & Playas del Coco, Costa Rica (UTC/GMT -6 hours)

Anthony has more than 20 years of integrated advertising and digital marketing experience. His expertise spans across 20 disciplines including award-winning email nurture programs, lead-generation, customer retention, advanced analytics and optimization, and marketing automation, as well as his personal faves: Tesla and solar power.

Professionally, Anthony is a published author, the former VP & Partner of Advanced Client Strategies for Off Madison Ave, and has overseen the deployment of more than 100 websites before he stopped counting. His notable client successes include Georgia-Pacific, CVS Pharmacies, University of Phoenix, Chipotle Mexican Grill, LifeLock, and the Arizona Office of Tourism.

Whether or not you believe the rumor that Anthony is a descendant of Jacques Cousteau, the Grand Canyon-sized fish tank in his home office coupled with his penchant for scuba diving and all things under the sea will give you something to think about.

At Convince & Convert, Anthony supports the social media and content audit team with adjacent and complementary disciplines. He also provides agencies and retainer clients with real-time advice and counsel.

Check out Anthony’s thoughts on the engagement funnel:

Lauren Teague – Strategist

Lauren Teague ~ Convince & Convert904.923.9400
Portland, OR (Pacific time zone)

Lauren, who once was a single-digit handicap in golf, is a digital strategist with extensive social experience. She has worked with a range of media startups, established non-profits, professional sports leagues (over six years with the PGA Tour), teams (Portland Trail Blazers), and athletes (Jason Day, Rickie Fowler, Ian Poulter, Jimmy Walker, Marc Leishman, and Jason Dufner to name a few) and brands (TaylorMade Golf, Cabela’s, Grand Ole Opry)

When we can’t find Lauren in the office, we look on the golf course first. Her toddler has a better handicap than all of us at C&C.

She produces an annual sports digital and social media event (Sports PR Summit), leads social media workshops, and speaks nationwide for associations, conferences, and corporate groups.

Lauren loves all things sports and outdoors, and spends her free time exploring Oregon with her family. She is also the emoji queen. If you need recommendations for the best emoji to use, she knows it.

Check out Lauren’s advice on how to do a social media audit that will actually help your business:

Anna Hrach – Strategist

Anna Hrach ~ Convince & Convert

Phoenix, AZ (Arizona time zone = Mountain in winter, Pacific in summer)

Anna is a content expert who tackles clients’ toughest marketing problems with the tenacity and fearlessness of a honey badger. Not like a mean one, though. More like the nice, non-bitey kind.

For more than a decade, she’s developed super-smart content strategies for companies ranging from up-and-coming startups to Fortune 500s. Her experience spans a range of industries, including pharmaceuticals, beauty, healthcare, hospitality, insurance, consumer packaged goods, banking, and education. She’s also helped build content departments at three different agencies. 

When she’s not dotting the i’s and crossing her t’s, you’ll find Anna living up to the old “work hard, play hard” adage. Sometimes, that means throwing some seriously crazy weights around at the gym, while crushing her latest lifting PRs. Other times, that means sneaking away for the occasional ditch day at Disneyland, but we don’t judge. Contrary to what some might think, she also knows how to unwind, too. There’s nothing she loves more than a relaxing weekend full of video games, happy hours with friends, hanging out with her husband and couch time with her dog and cat.

Adam Buchanan – Strategist

Salt Lake City, UT (Mountain time zone)

Adam Buchanan is a digital marketing strategist with experience at Cabela’s, Columbia Sportswear Company, and Backcountry.com.

Adam specializes in influencer marketing and has worked with over 2,500 influencers for brands. He is also passionate about social customer service and spoke on the topic at Socialmedia.org.

Adam is a beekeeper with two beehives in his backyard that produce over 200 pounds of honey each year. At conferences he generally carries a few honey sticks, so watch for his red glasses and ask him for one…or two.

Prior to consulting, Adam built the social media presence for Experticity and was the host of their Expert Live show series where he interviewed CEOs of brands to help tell their story. He also built the social media strategy for Cabela’s and Columbia Sportswear. At Columbia, he started one of the outdoor industry’s first brand ambassador programs with the mindset that these programs should be built upon trust and authenticity.

Adam is an avid outdoorsman and enjoys taking his wife and four kids fishing and four-wheeling. One time Adam got lost on the top of Mt. Rainier and came home with frostbite and a jab at his mountaineering ego.

Adam helps brands be more impactful with their digital marketing efforts. He believes every transaction is based on a foundation of trust and wants to help brands increase trust with their customers.


Daniel Lemin – Strategist (pronounced “lemon”)

Daniel Lemin ~ Convince & Convert310.392.2872
Los Angeles, CA (Pacific time zone)

Daniel Lemin leads our consulting work with corporate and agency clients. He is the author of Manipurated and is a frequently quoted authority on the reputation industry by major U.S. and international media.

Daniel has an almost superhuman immunity to jet lag and is known to take midday swims to hit his personal reset button.

An early Google hire (rumors are he was No. 400), Daniel was one of the first pioneers to recognize the influence of online ratings and reviews on businesses.

Daniel delivers consulting and strategy about digital marketing, public relations, and reputation management for prominent Fortune 500 companies, including Nestlé USA, Procter & Gamble, Hilton Hotels, Sony, Suzuki Motors, Munchkin, and Best Buy.

Perhaps of equal importance, he is a recognized authority on finding the best and most interesting item on a menu within minutes, and can bring a slice of pizza back from the soggy brink of disaster.

Learn what Daniel has to say about creating an experience your customers can’t wait to share online:

Christina Moravec – Analyst

Bloomington, IN (Eastern time zone)

Anyone looking to engage Millennials or Generation Z online needs to know Christina. No really. Just see what students have to say about her work on Indiana University’s official Instagram:

“my goal is to go to IU and meet the person who manages this” – @sydneymos

“This is how insta is done” – @ghellweg

“their Instagram handler is lit” – @rahul__3

Thanks to her (borderline creepy) social media listening skills and her (until-death sort of) love for analytics, she builds data-driven strategies that allow her clients to better serve and engage their audiences.

Part media buyer, part content specialist and part designer, Christina has extensive experience in paid social media advertising as well as content strategy and creation. Her experience spans a range of industries, including education, hospitality, insurance, consumer packaged goods, healthcare, and gaming.

Christina doesn’t like avocado – she prefers her toast dry.

Christin Kardos – Community Manager

Christin Kardos ~ Convince & Convert972.750.9598 972.750.9598
Fort Worth, TX (Central time zone)

Christin has more than a decade of social media experience coupled with a passion for connecting people with information and resources.

But don’t let the pearls fool you—Christin is our resident biker babe and lover of the open road. We love her for her willingness to try anything new, from pioneering a new social platform to building her own computer.

Her background includes volunteer and professional service as a civilian advocate for military service members and their families. She has worked with communities for TalentCulture, Social Business Hour, Millennial CEO, and more.

Known as a “digital cheerleader” she can be found online promoting and participating in live events related to community building, social business, and professional development.

At Convince & Convert, she listens, responds, and connects within all of our social channels and does extensive event promotion.

Watch Christin discuss how to turn friends into fans with social engagement:

Kristina Paider – Events Management

Kristina Paider ~ Convince & Convert 213.814.3107
Cabarete, Dominican Republic (Atlantic standard time: Eastern time in the summer, 1 hour ahead in the winter)

Kristina Paider (KP) is a screenwriter and strategist who leverages newsroom, boardroom, and Hollywood writers room experience to create one-of-a-kind solutions for high-performance companies.

Her program, Hollywood Approach, helps individuals and companies tap into their inner hero and amp up their action plan for accelerated results. Her tactics include an infusion of story, dialogue and client experience.

As a kid, KP got in trouble for singing at the dinner table, so now she sings through all meals, and some conference calls, too—with or without music.

Previously, KP held executive management positions at various global hospitality companies. She has a multi-billion dollar track record working with every major luxury hotel brand in the business as well as media, clients, and colleagues in 28 countries.

KP has a natural remedy for just about any health issue, and is an expert at improving the chocolate ratio in everything. At Convince & Convert, she oversees event logistics and contributes to the firm’s business development, research and story initiatives.

Michelle Joyce – Director of Events

Michelle Joyce ~ Convince & Convert704.965.2339
Charlotte, NC (Eastern time zone)

For the past two decades, Michelle Joyce has managed and coached professional speakers.  With an enthusiastic passion for the speaking industry, she has sold thousands of customized and personalized seminars to companies and associations all over the globe. Michelle creates lasting friendships with her clients, and the tools and processes she has created ensure a flawless event experience for both the speaker and the customer. Her coaching programs help individuals create stronger, more attractive brands; develop relevant seminar content and stories; polish presentation skills; and generate more awareness for products and services.

Michelle has been acknowledged in five business books for input, ideas, and expertise; and her articles have appeared in a variety of blogs and newsletters.

When she’s not booking Jay or her other speakers, Michelle can probably be found in her kitchen, cooking and baking for one of her famous parties. She also loves to travel and has swam alongside sea turtles, kayaked through waterfalls, snorkeled through underwater parks, ridden horses on Caribbean beaches, and eaten blowfish (which she also caught).

Kim Corak – Head of Business Development

Kim Corak ~ Convince & Convert602.741.0902
Phoenix, AZ (Arizona time zone = Mountain in winter, Pacific in summer)

Kim has nearly 20 years of experience in digital marketing methodologies and technologies including online advertising, email marketing, search engine marketing (paid and natural/organic), social media, analytics, website strategy, and project management.

Kim is an unstoppable force who can drink up to six pots of coffee a day, still get a good night’s rest and wake up refreshed and with the perfect J. Crew ensemble for the day.

Previously, Kim led the digital marketing for a Southern California municipality focused on travel and tourism as well as served as the head of marketing and PR for an award winning digital agency.

We love Kim because she can pick up a conversation with anyone, literally, even a turtle on the beach, and get their life story. She hides her OCD well, but we know she has it because we would fall apart without it.

At Convince & Convert, she oversees business development and company growth initiatives.

Jess Ostroff – Managing Editor, Convince & Convert Media

Jess Ostroff ~ Convince & Convert860.575.1587
New York City (Eastern time zone)

Using her NYU marketing degree and concentration in entrepreneurship, Jess started a virtual assistant agency in 2011. Don’t Panic Management exists to help companies of all sizes execute their ideas quickly and effectively so they can grow their businesses. This was how she originally started working with Jay Baer and Convince & Convert as a virtual assistant.

Based in Connecticut, near New York City, Jess is never too far from an airport or road trip and loves to travel around the world for speaking, workshops, and general galavanting.

Our resident superstar of all things technical, we also rely on Jess as our karaoke queen, oboe and ukulele player, and to say the things other people are really thinking.

The “original” Convince & Convert team member, Jess has had several roles including research, data analysis, client management, and has established many of the firm’s operating processes. Now, she’s the managing editor, overseeing the company’s considerable content marketing program including blogs, daily email updates, and weekly podcasts.

Get Jess’ thoughts on how to create maximum content with minimal hassles:

Want more great content like this?

A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. In each week’s email, Jay will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!

Subscribe to our Newsletter

Or are you looking to subscribe to one of our podcasts