We are Digital Marketing Advisors.

We are not an agency.

We help you get better at social media and content marketing through audits, creation of strategic plans, workshops and coaching, setting up and configuring metrics and tracking, and ongoing advice and counsel.

We work with leading companies and agencies to take their social media and content marketing prowess from good to outstanding. We’ve completed projects for WalMart, BMC Software, Caterpillar, Columbia Sportswear, Billabong, Visit California, Wyoming Office of Tourism, Petco, Maersk, Allstate, Dole Salads, RCI and many more.

These brands trust us because we provide sound recommendations in a straightforward, hype-free fashion at a reasonable cost, with no drama. Nearly all of our clients already have in-house social/content teams and/or agencies. But because we don’t provide tactical implementation services, we don’t compete with your current vendors, we make them better. We use our experience working for dozens of brands and agencies to bring best-of-breed solutions to your complex social media, content marketing and broader digital marketing challenges.

We Give You Our Best. Always.

There are 8 members of Convince & Convert, and our virtual and totally flat structure means there is no “junior” team. You get our very best every single day, and we guarantee you won’t find a more responsive, easier to work with strategic consultancy.

In addition to our consulting services, we also produce an award-winning blog, a daily email newsletter called “The One Thing”, and the weekly “Social Pros” podcast for social and content professionals. We also produce several eBooks each year.

A Track Record of Success

Baer 0326 1 300x199 About UsConvince & Convert was founded in 2008 by digital marketing pioneer and best-selling author Jay Baer. Jay has founded or managed five marketing services firms, and has consulted with more than 700 brands (30 of the FORTUNE 500) since 1994. For more about Jay Baer and/or his work as an angel investor, author and speaker please visit JayBaer.com

For more about Convince & Convert, our history and how we work, please visit this ultimate FAQ blog post: 26 Truths About Convince & Convert.


The crackerjack Convince & Convert team also includes:

Jay Baer – President

Jay About Us602.616.1895
[email protected]
Bloomington, Indiana (eastern time zone)

Jay Baer is a hype-free digital marketing strategist, speaker and New York Times best-selling author. He founded Convince & Convert in 2008. This is the fifth marketing services firm he’s started or managed.

Jay has consulted with more than 700 companies on digital marketing since 1994 including Caterpillar, Nike, California Travel & Tourism Commission, Billabong and 30 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine and the Convince & Convert blog is ranked as the worlds #1 content marketing resource by the Content Marketing institute.

An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies.

At Convince & Convert, he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services and spreads the gospel of social and content acceleration with dozens of speaking engagements annually. He also buys all the drinks.


Kelly Santina – Director of Operations

kellysantina About Us602.370.0842
[email protected]
Phoenix, AZ (Arizona time zone = mountain in winter, pacific in summer)

Kelly comes to Convince & Convert with more than a decade of experience in digital marketing, project management and technology integration.  Previously, she has held senior positions with the top digital advertising agency in Phoenix and spent several years as the Senior Internet Director and Vice President of Marketing for Thunderbird School of Global Management, the leading international business school in the world.

With her global marketing experience as well as non-profit, higher education, real estate, financial, and government expertise, Kelly brings an analytical, data-driven skill set to the Convince & Convert team. Her love for digital marketing started with online media buying which quickly grew into development of full strategic plans incorporating both digital and traditional elements.

At Convince & Convert, Kelly oversees team efforts to maximize efficiency and organization for client projects while contributing to overall strategy and development of new products and services.


Daniel Lemin – Strategist (pronounced “lemon”)

Daniel About Us310.392.2872
[email protected]
Los Angeles, California (pacific time zone)

Daniel has more than a decade’s experience leveraging emerging media to produce tangible business, marketing and public relations results for some of the world’s largest and most innovative companies.

Previously, he was director of social engagement at PainePR in Los Angeles where he established social media and channel innovation programs for General Motors, Pampers, Old Spice, Iams and Sony Electronics, among other brands.

In addition, he was a key member of the international communications team at Google where he managed global corporate communications and public affairs for the company’s rapidly expanding suite of consumer and advertiser products and services.

He holds an MA in communication from Gonzaga University and is an instructor at University of California, Irvine Extension. He serves on advisory boards for both that program’s social media curriculum as well as the department of computer science at Santa Monica College.

At Convince & Convert, Daniel leads the social media strategic planning process and oversees creation of detailed success metrics dashboards for corporate clients.


Chris Sietsema – Strategist (pronounced “seats some maw”)

Chris About Us480.570.1636
[email protected]
Phoenix, Arizona (Arizona time zone = mountain in winter, pacific in summer)

Chris has more than 10 years of digital marketing experience across social media, email, SEO, Web analytics, online advertising, conversion rate optimization and content marketing.

He has previously served as head of operations for two major digital agencies and also managed email marketing for a Fortune 500 homebuilding company.

An expert in social media and digital marketing integration, he can answer (or find the answer) for almost any online question, and is a seasoned and effective public speaker and trainer.

At Convince & Convert, Chris leads the social media and content audit team, dedicated to optimizing the online results of corporate clients. He also provides agencies and retainer clients with real-time advice and counsel.


Megan Gilbert – Strategist

Megan About Us312.285.8279
[email protected]
Phoenix, Arizona (Arizona time zone = mountain in winter, pacific in summer)

Megan has more than 10 years experience in communications and public relations for corporate, healthcare, consumer goods, retail and hospitality.

Previously, Megan was a Vice President with Edelman Digital’s strategy team in Chicago where she oversaw social media and digital programs for Humana, Veolia, ConAgra Foods and True Value Hardware, among others. Megan also has more than five years of healthcare experience, working with companies and clients throughout the entire healthcare sector.

Megan holds both a BA and MA in journalism and can’t get away from the fact that her favorite part of the job is figuring out how a company or brand is going to tell its story through digital channels.

At Convince & Convert, Megan prepares social media and content audits, responds to and counsels agencies, with an emphasis on editorial calendars, social media promotions, and community management best practices.


Zontee Hou – Strategist (pronounced “hoe”)

Zontee About Us646.801.1513
[email protected]
New York City (Eastern time zone)

Zontee has nearly 8 years of marketing experience, including work for Scojo New York, AIG, Kennedy Spencer, and Lion Brand, where she built the company’s social media presence from zero to an industry leading position.

While at Lion Brand, Zontee created and oversaw a wide variety of content marketing programs including blogs, infographics, email campaigns and videos. She was even a guest on the Martha Stewart television show.

Zontee speaks English, French, German and Chinese, and has a BS from NYU Stern and a MS in strategic communications from Columbia University.

At Convince & Convert, Zontee creates digital and social audits and strategic plans, and works with agency partners on a variety of initiatives, especially blogging, email, and multi-media content programs.


Lisa Loeffler – Publicity and Events Manager (pronounced “Leffler”)

Lisa About Us602.319.5982
[email protected]
Phoenix, Arizona (Arizona time zone = mountain in winter, pacific in summer)

Lisa has more than 15 years’ experience in marketing and public relations for corporate, real estate, retail management, nonprofit, retail, travel, publishing, political, government environments and other industries.

She got her start in social media by launching the first-ever social initiative for Northern Arizona University and has extensive expertise in social media and content marketing for higher education.

At Convince & Convert, she manages the firms events and coordinates all public appearances, and also oversee all Convince & Convert social media communities, including Facebook, G+, LinkedIn, etc.

She has extensive experience with social media community management, contests and promotions, and works with corporate and agency partners on these initiatives.

Lisa also helps coordinate editorial and marketing for the forthcoming series of Youtility ebooks.


Kim Corak – Business Development and Client Relations

Kim About Us602.741.0902
[email protected]
Phoenix, Arizona (Arizona time zone = mountain in winter, pacific in summer)

Kimberly has more than 15 years of experience in digital marketing methodologies and technologies including online advertising, email marketing, search engine marketing (paid and natural/organic), social media, analytics, website strategy and project management.

Prior, she led the digital marketing for a Southern California municipality focused on travel and tourism as well as served as the head of marketing and PR for an award winning digital agency.

At Convince & Convert, she oversees business development and company growth initiatives.


Jess Ostroff – Managing Editor, Convince & Convert Media

Jess About Us860.575.1587
[email protected]
New York City (Eastern time zone)

Using her NYU marketing degree and concentration in entrepreneurship, Jess started an agency of virtual assistants called Don’t Panic Management, which exists to help social media, public relations and digital marketing professionals execute their ideas so they can grow their businesses.

Living what some may call the “digital nomad” lifestyle, Jess enjoys traveling to different cities for a few months at a time trying to figure out where she wants to settle down (if ever).

The “original” Convince & Convert team member, Jess has had several roles including research, data analysis, client management, and has established many of the firm’s operating processes. Now, she’s the managing editor, overseeing the company’s considerable content marketing program including blogs, daily email updates, weekly podcasts and works with the many guest bloggers and sponsors that intersect with Convince & Convert routinely.