We are social and content accelerators.
We are not an agency.
We help you get better at social media and content marketing through audits, strategic planning and ongoing advice and counsel.
We work with leading companies and agencies to take their social media and content marketing prowess from good to great. In the past year, we’ve completed projects for Caterpillar, Columbia Sportswear, Billabong, Visit California, Wyoming Office of Tourism, Petco and many more.
In addition to our consulting services, we also produce the award-winning blog you’re reading right now, a daily email newsletter called “One Social Thing”, and the weekly “Social Pros” podcast for social and content professionals. We also produce several eBooks each year.
We’re just like you. We drink tequila. We’re foodies. We’re wanderers. We hang out with our kids. We fish. Or bike. Or take pictures.
We don’t take ourselves too seriously, and you won’t find a more responsive, easier to work with consultancy.
How can we help?
Here’s the Who’s Who at Convince & Convert:
Jay Baer is a hype-free digital marketing strategist, speaker, and author. He founded Convince & Convert in 2008. This is the fifth marketing services firm he’s started or managed.
Jay has consulted with more than 700 companies on digital marketing since 1994, including Caterpillar, Nike, California Travel & Tourism Commission, Billabong, and 29 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource.
He’s co-author of The NOW Revolution, 7 Shifts to Make Your Business Faster, Smarter, and More Social (Wiley, 2011) a leading book on social business. His new book, Youtility will be published in June, 2013.
An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies.
At Convince & Convert, he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content acceleration with dozens of speaking engagements annually. He also buys all the drinks.
- Daniel LeminSTRATEGY & METRICS LEAD
- Chris SietsemaSOCIAL & DIGITAL OPERATIONS LEAD
- Lisa LoefflerRESEARCH & ANALYSIS LEAD
- Jess OstroffMANAGING EDITOR
- Kim CorakMANAGING EDITOR
Daniel has more than a decade’s experience leveraging emerging media to produce tangible business, marketing and PR results for some of the world’s largest and most innovative companies.
Previously, he was director of social engagement at PainePR in Los Angeles where he established social media and channel innovation programs for General Motors, Pampers, Old Spice, Iams and Sony Electronics, among other brands.
He was a key member of the international communications team at Google, where he managed global corporate communications and public affairs for the company’s rapidly expanding suite of consumer and advertiser products and services. He holds an MA in communication from Gonzaga University and is an instructor at UC Irvine Extension. He serves on advisory boards for both that program’s social media curriculum, and the department of computer science at Santa Monica College.
At Convince & Convert, Daniel leads the social media strategic planning process and oversees creation of detailed success metrics dashboards for corporate clients.
Chris has more than 10 years of digital marketing experience across social media, email, SEO, Web analytics, online advertising, conversion rate optimization, and content marketing.
He has previously served as head of operations for two major digital agencies, and also managed email marketing for a Fortune 500 homebuilding company.
An expert in social media and digital marketing integration, he can answer (or find the answer) for almost any online question, and is a seasoned and effective public speaker and trainer.
At Convince & Convert, Chris leads the social media and content audit team, dedicated to optimizing the online results of corporate clients. He also provides agencies and retainer clients with real-time advice and counsel.
Lisa has more than 15 years experience in marketing and public relations for corporate, real estate, retail management, nonprofit, retail, travel, publishing, political, government environments and other industries.
She got her start in social media by launching the first-ever social initiative for Northern Arizona University, and has extensive expertise in
social media and content marketing for higher education.
At Convince and Convert, her work revolves around preparingdigital and social media audits and other research deliverables for clients. She helps
manage client digital marketing programs, including providing counsel and training around online marketing and community management
initiatives, and technology and tools.
Lisa also assists with C&C’s internal marketing, PR and public speaking and event programming.
Using her NYU marketing degree and concentration in entrepreneurship, Jess started an agency of virtual assistants called Don’t Panic Management, which exists to help social media, PR, and digital marketing professionals execute their ideas so they can grow their businesses.
Living what some may call the “digital nomad” lifestyle, Jess enjoys traveling to different cities for a few months at a time trying to figure out where she wants to settle down (if ever).
The “original” Convince & Convert team member, Jess has had several roles including research, data analysis, client management, and has established many of the firm’s operating processes. Now, she’s the managing editor, overseeing the company’s considerable content marketing program including blogs, daily email updates, weekly podcast, and ebooks.
Kimberly has more than 15 years of experience in digital marketing methodologies and technologies including online advertising, email marketing, search engine marketing (paid and natural/organic), social media, analytics, website strategy and project management.
Prior, she led the digital marketing for a Southern California municipality focused on travel and tourism and served as the head of marketing and PR for an award winning digital agency.
At Convince & Convert, she oversees Special Projects and focuses on research, writing, project management, event planning and the firm’s philanthropic efforts.
Kimberly also provides digital consulting to a variety of agency, corporate and non-profit clients within the Phoenix and Palm Springs areas including pro bono and volunteer engagements for the Cystic Fibrosis Foundation, Broadmor Elementary School PTA and Phoenix Children’s Hospital, among others.
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