Angel Investing

YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

http://YoutilityBook.com

Angel Investing

Jay Baer invests in approximately four startups per year, and advises several others on an ad hoc basis. On Angel List: http://angel.co/jaybaer

As of December 2012, Jay was ranked as the 19th most influential tech investor on Twitter. Behind Mark Cuban, but ahead of the CEOs of Twitter and Google.

Current portfolio:

ADDvocate (employee activation in social) https://angel.co/addvocate
Buffer (social scheduling) http://bufferapp.com
CMP.LY (social media disclosures) http://cmp.ly
Fetchback (banner ad retargeting) – sold to eBay
Green Nurture (crowd sourced sustainability) http://greennurture.com
Little Bird (instant online influencer research) http://getlittlebird.com
PageLever (advanced Facebook metrics) – sold to Unified Social
Schwaag (connecting influencers with product) http://schwaag.com
Senestech (safe sterilization of pests) http://senestech.com
SproutBox (idea stage incubator) http://sproutbox.com