Web marketing isn’t a solo endeavor. In fact, the entire goal is connectedness: businesses to prospects, brands to brand advocates, people to people. If you have a blog, you can start connecting from the very beginning. Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your [...]
About Andy Crestodina
Andy Crestodina is the Strategic Director of Orbit Media , a web design company in Chicago, where he does strategy, sales and content marketing. You can find Andy on Google+ and Twitter.
Nice Blogs Finish Last
Content marketing works and brands everywhere are getting on board, writing, editing and posting fresh content. That’s nice. But for most bloggers, ideas for post come along almost randomly. Inspiration strikes and something gets written. But was it what the audience needed? Does it relate to other content? …or is it just another post within [...]
