YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

About Christopher Craft

Christopher Craft is the author of O.P.E.N. Routine. He’s also the Chief Visionary at Nao Media and Consulting, a digital agency for the sports and entertainment industries. You can follow Chris on Twitter, connect with him on LinkedIn, and circle him on Google+.

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans. Who [...]

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