YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
social media strategy 5  |  Add Yours

The Impact of Reviews and Other Social Media Content on Shopper Purchase

In April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms [...]

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social media strategy 11  |  Add Yours

KLM’s Social Flight of Fancy

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. We crave details and behind-the-scenes content as we navigate a rapidly changing landscape. So when we see a substantial and comprehensive case study from the [...]

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pinterest 9  |  Add Yours

Why Stronger Visuals Help You Sell More Stuff

Dial Corporation this week announced a new campaign that integrates its long-standing Facebook Page with its new-ish Pinterest page, giving its Facebook community a challenge to create cause-related boards on Pinterest. The top organizations featured on those user-generated boards will compete to win a $5,000 prize. This isn’t an entirely new type of campaign, of [...]

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Integrated Marketing and Media 12  |  Add Yours

The Rise of the T-Shaped Agency Model

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. Agency owners, take note: your traditional team structure – the one that divides your agency into “digital”, “account management” and “creative,” among others – may [...]

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Content Marketing 15  |  Add Yours

Google, Social Media, and the Wisdom of Enigmas

Guest post by Daniel Lemin of marketing innovation consultancy Social Studio. He provides brands and agencies with the research, insights and good old-fashioned know-how needed to be more effective marketers. In the early part of my career I was fortunate to land a job on the corporate marketing team at Google. At the time I [...]

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