Take advantage of the post-holiday business boom and attract new customers by leveraging your positive ratings and reviews.
To truly capitalize on the holiday season sales surge, play a strong offense and defense when it comes to your online ratings and reviews.
Rating-and-review sites can have a big impact on your bottom line. This strategy will help you determine which ones are boosting business.
You need samurai-esque discipline when it comes to managing your online reputation. These four habits will give you that katana-sharp edge.
Customers wield tremendous power through online ratings and reviews. How can business owners rebound after negative feedback?
This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the […]
In April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, […]
Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. We crave details and behind-the-scenes content as we navigate a rapidly changing landscape. So when we see a substantial and […]
Dial Corporation this week announced a new campaign that integrates its long-standing Facebook Page with its new-ish Pinterest page, giving its Facebook community a challenge to create cause-related boards on Pinterest. The top organizations featured on those user-generated boards will compete to win a $5,000 prize. This isn’t an entirely […]
Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. Agency owners, take note: your traditional team structure – the one that divides your agency into “digital”, “account management” and […]
Guest post by Daniel Lemin of marketing innovation consultancy Social Studio. He provides brands and agencies with the research, insights and good old-fashioned know-how needed to be more effective marketers. In the early part of my career I was fortunate to land a job on the corporate marketing team at […]