IBM’s Watson Engages Customers with Youtility

Ask Watson

This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. Among […]

Social Media Strategy

KLM’s Social Flight of Fancy

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. We crave details and behind-the-scenes content as we navigate a rapidly changing landscape. So when we see a substantial and comprehensive case study from the […]

Social Media Tools, Pinterest

Why Stronger Visuals Help You Sell More Stuff


Dial Corporation this week announced a new campaign that integrates its long-standing Facebook Page with its new-ish Pinterest page, giving its Facebook community a challenge to create cause-related boards on Pinterest. The top organizations featured on those user-generated boards will compete to win a $5,000 prize. This isn’t an entirely new type of campaign, of […]

Content Marketing

Google, Social Media, and the Wisdom of Enigmas

Google Billboard

Guest post by Daniel Lemin of marketing innovation consultancy Social Studio. He provides brands and agencies with the research, insights and good old-fashioned know-how needed to be more effective marketers. In the early part of my career I was fortunate to land a job on the corporate marketing team at Google. At the time I […]