Darren Bridger

Darren Bridger is the author of Decoding the Irrational Consumer and the forthcoming book, Neuro Design: Neuromarketing Insights to Boost Engagement and Profit.

Darren works as a consultant to marketers, advising on using and analyzing data that tap into consumers' non-conscious thinking and motivations. Darren currently works with Neurostrata, a consultancy that runs neuroscience testing and provides neuro-inspired design optimisation guidance.