As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Content creation remains a huge undertaking, however, and as Jay Baer puts it, the opportunity costs are significant. The drivers behind a potentially long sales cycle involves content created and distributed over a broad array […]
About David Bratvold
Crowdopolis 2012, a major crowdsourcing conference teaching the future of crowdsourcing in advertising, technology, and content marketing scheduled this July 19. You can follow David on Twitter at @TDCrowdsource.