A major problem for many brands is that they think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different. Here are six ways to keep your brand in check and portray your company authentically.
About Doug Austin
For nearly 30 years, Doug Austin has been studying the “art of observation” and filtering out the human truths. Whether digging for key consumer insights or preparing the next national retail promotion, it’s all about the ability to “hear and see” what others may not and asking the hard questions. Austin is the SVP of growth and innovation and leads product and brand innovation sessions for Marlin Network.