You never see people talk about competitors on social networks, and on marketing blogs. It’s the ultimate taboo topic. Get behind closed doors and that changes quickly. Marketers obsess about their competitors, messaging, and corresponding market share. That’s why we talk about competitors a great deal in Marketing in the Round. Some believe they should [...]
About Gini Dietrich and Geoff Livingston
Gini Dietrich is founder and CEO of Arment Dietrich, a digital marketing and communication firm offering alternatives to traditional marketing, the author of Spin Sucks, and the founder of Spin Sucks Pro, professional development for PR and marketing pros.
Geoff Livingston is an author, public speaker and strategist who helps companies and nonprofits develop fantastic marketing programs. He brings people together, virtually and physically to build loyal networks for business, change and higher knowledge.