What’s happening right now in the visual content space is eerily similar to what happened with Big Data. Marketers are facing two—seemingly contradictory—problems: Not enough visual content and too much visual content. Here’s how content marketers can overcome this “content canyon” and strike the right balance with consumers.
Dig deep for the cause of the worst marketing and PR, and you’ll find a rich vein of ego. It comes in many forms. A creative director pushes a campaign she came up with, even though it’s far inferior to the three her colleagues suggested. A CEO is so happy […]
Ian Greenleigh (@be3d) is a social media and content strategist. He’s writing a book titled The Social Side Door: How Social Media Has Rewritten the Rules of Access and Influence, and he works at Bazaarvoice in Austin, TX. Social side doors are avenues of access and influence made possible by […]