For big players and up-and-coming brands alike, it doesn’t matter how creative your advertising is. If you don’t take the time to tailor your message to the right consumer, it will get lost in the noise. To get on this year’s lucrative back-to-school shopping list, you need to tap into the power of flawlessly targeted social media campaigns and customer-specific messaging.
About Jack Holt
Jack Holt is co-founder and CEO of Mattr. Mattr is easily accessible software that segments brands' social audience with personality analysis. Before Mattr, Jack founded S3 Matching Technologies after a career in strategic planning with Akamai and Broadwing. Jack lives in Austin, Texas.