THE NOW REVOLUTION

Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund.

Every customer is a reporter. Every employee is in marketing. And speed matter like never before. In The NOW Revolution, you'll learn:

- How to build a culture that empowers social
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI

Endorsed by Seth Godin, Chris Brogan, Ann Handley, John Jantsch and dozens of other social media and social business leaders.

Available at Amazon, Barnes & Noble, Apple and in all hard cover and digital formats. Also, in audio via Audible.

Click here to get the first chapter free.

facebook March 18, 2012 0  |  Add Yours

4 Quotes That Show Facebook’s New Touchy-Feely Intentions

Most online retailers talk only about themselves on Facebook. Those days are about to end. According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on [...]

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Social Pros Podcast March 15, 2012 0  |  Add Yours

Social Pros 7 – Cindy Kim, JDA Software

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim, the Director of Marketing and Social Media for JDA Software. Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: [...]

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mobile March 13, 2012 0  |  Add Yours

Voice Computing Puts the Words Back in Your Mouth

Guest post by Tim Hayden, co-founder and CMO of 44Doors, a mobile SaaS and consulting firm based in Austin, Texas. As tens of thousands of technophiles rolled into Austin last week, many of them pondered the possibilities of voice search and interactive voice response. The week prior in New York, I had a number of [...]

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Social Pros Podcast March 8, 2012 0  |  Add Yours

Social Pros 6 – Instagram Lessons from a Giant B2B Company

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line, the world’s largest container shipping company. Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week [...]

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klout March 6, 2012 0  |  Add Yours

Klout and the Reality of Return on Influence

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Welcome, everybody. It’s Jay Baer at Convince & Convert, joined today by a very special guest, my good friend Mark W. Schaefer. Mr. Schaefer, how are you, good sir? Mark: I could not be [...]

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facebook March 4, 2012 0  |  Add Yours

14 Ways New Facebook Betrays Small Business

I get it. The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend. Most of Convince & Convert’s clients are larger corporations (or the agencies that serve them), but we’re a small business and work with [...]

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Social Pros Podcast March 1, 2012 0  |  Add Yours

Social Pros Podcast 5 – Chad Pollitt, Kuno Creative

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Chad Pollitt, the Director of Inbound Marketing for Kuno Creative. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending [...]

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f-commerce February 29, 2012 0  |  Add Yours

Three F-Commerce Techniques That Actually Work

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs a consulting firm called Social Studio where he provides analytics, PR and integrated marketing strategy to his clients.   If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are [...]

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Guest Posts February 28, 2012 0  |  Add Yours

The Hybrids are Coming: Evolution of the Prototype Marketer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic [...]

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social media tools February 26, 2012 0  |  Add Yours

9 Social Media Hacks I Use Every Day

Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful [...]

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