Your products and services are not all that interesting. Useful content marketing creates relationships based on relevance. See these 100 year-old case studies:
Marji J. Sherman, Social Media Strategist at Kohler, joins the Social Pros Podcast this week to discuss starting a serious social media program at a major company, using analytics to adjust her marketing strategy, and how her background in consumer research has helped her social media career.
From the Jay Today video podcast: We massively overvalue originality and we massively undervalue execution. Being first doesn’t mean that you’re the best. Here’s what to do instead: