Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan, joins the Social Pros Podcast this week to discuss integrating social media marketing with traditional marketing, how his team manages content for 19 different social media channels, and personalizing what can otherwise be a monolithic or unknowable company.
When you try to soften the blow for your customers, you end up costing your business trust instead. Learn why in this case study from Jay Baer.
How to create a content marketing strategy your customers will love, in 7 steps. Build your content marketing plan with this downloadable framework from Convince & Convert.