Content Marketing

Why Blog Posts Fail

Why Blog Posts Fail

Blog posts fail not because they aren’t good, but because they aren’t strategic, and don’t use big data to give them the best chance for success. Jay Baer explains how to fix it.

A Very Special Social Pros: Announcing Your New Co-Host!

Adam Brown

Adam Brown, Executive Strategist at Salesforce Marketing Cloud, joins the Social Pros Podcast this week to discuss trends in visual content and the convergence of content and social marketing. We bid farewell to long-time Social Pros co-host Jeff Rohrs this week and look forward to Adam jumping in next week.

Build Channel Strategies to Get Ahead in Social Media

Joe Pulizzi

Joe Pulizzi, Founder of Content Marketing Institute, joins the Social Pros Podcast this week to discuss giving away content, the 6 steps to reach multi-million dollar status, and the importance of creating channel strategies for each social media channel.

Is Live Streaming Right for Your Business

Brian Fanzo

Brian Fanzo, Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat.

Which Content Types Get the Most Social Shares

Steve Rayson

Steve Rayson, Director at BuzzSumo, joins the Social Pros Podcast this week to discuss how different types of content resonate with different audiences, where visual content is headed, and how important influencers are to building your brand.

How TV Is Using Social to Drive Clicks and Viewers

Mac Mahaffee

Mac Mahaffee, Director of Digital Marketing at WKYC, joins the Social Pros Podcast this week to discuss second-screen engagement opportunities for television stations, the shift to mobile and what it means for TV, and the success of WKYC’s Super Bowl app promotional campaign.

Why is Uber allergic to average

Why is Uber Allergic to Average

Uber’s five point scale is really a three-tenths of one point scale. Why are they (and increasingly, society) afraid of being average and three star ratings?

Social Media Tools

88 marketers you should follow on Twitter

88 Marketers You Should Follow on Twitter

  On my Jay Today video podcast (iTunes), I give a shoutout to someone who I respect and admire; a person I believe you should be following in social media. Although I’m at episode 132 of the Jay Today show, sometimes I don’t include a shoutout, and several extra-awesome people have been given the nod on […]

How Mari Smith Makes Facebook Work Wonders

Mari Smith

Mari Smith, CEO of Mari Smith International, Inc. and author of “The New Relationship Marketing,” joins the Social Pros Podcast this week to discuss the growing importance of video in social media, Facebook’s need to better educate its users, and the evolution of communication in the digital world.