How Big Brands Get Permission to Use UGC

Jon Steiert - How Big Brands Get Permission to Use UGC

Jon Steiert, Social Media Manager & PR Specialist at Pet360, Inc., joins the Social Pros Podcast this week to discuss social as a way to improve the customer experience, the value of listening on social, and the scalability of user-generated content.

Are Meerkat and Periscope Good News or Bad

Are Meerkat and Periscope Good News or Bad?

Maybe Periscope and Meerkat are the greatest things ever, but maybe they are going to be the end of live events as we know it in our world. I actually recorded this episode of the Jay Today show on Periscope, the new live-streaming app now owned by Twitter. People are already all over the Periscope […]

Convergence of Content Marketing and Social Media Is Here

Convergence of Content Marketing and Social Media Is Here

Are we finally at the convergence of content marketing and social media software? I’ve written a lot about content marketing software and the content marketing software and tools industry. I believe it’s overbuilt. I believe it’s too frothy. I believe there’s too many startups with too much venture capital. Some of them will fail. Some of […]

Social Media Strategy

Influencer Marketing Just Hit the Big Time

Influencer Marketing Just Hit the Big Time

Brands’ ability to directly message to customers and prospective customers continues to diminish and/or become more expensive due to audience attention fragmentation. As a consequence, companies are making three key changes to their marketing approach: 1. Change the Target Adoption of marketing technology to makes it financially and operationally viable to message in a hyper-targeted, […]

Digital Marketing

The Savvy Marketer’s Guide to Surviving SXSW

The Savvy Marketer's Guide to Surviving SXSW

SXSW Interactive, the ultimate digital event of the year, kicks off this weekend in Austin, Texas. Each year the festival has grown by leaps and bounds, and it’s easy to get overwhelmed. No matter how many times you’ve been to the jungle called SXSW, these tips from the Convince & Convert team will help you climb to the top of the food chain.