This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key […]
The new Influence Pros podcast from Convince and Convert is the best way to get educated about influencer and advocate marketing.
Brian Solis book X – The Experience When Business Meets Design is a must-read for business owners as it lays out the foundation of customer experience in the modern age
Heidi Sullivan and Todd Cameron, Senior VP at Cision and Head of Content and Strategy at TapInfluence respectively, join the Social Pros Podcast to discuss their brand new Influence Pros Podcast and how influencers are causing a marketing paradigm shift.
How fast do customers want you to be in social media when responding to complaints? New research provides the answer.
Kandi Steiner, Senior Social Media Specialist for Publix Super Markets, joins the Social Pros Podcast to reveal how a chain of 1,100 stores maintains close relationships with all their customers through social.
Matt See, Director of Social Media and Games at HSN, joins the Social Pros Podcast to share his path to social authenticity which begins and ends with the individual customer.
Many businesses choose to not answer customer complaints – especially online – because they are offended, believe the customer is lying, or take it personally. This is a colossal blunder, says Jay Baer.
Lindsay Listanski, Senior Manager of Media Engagement for Coldwell Banker, joins the Social Pros Podcast to share her approach to using social video and how it can motivate a business team of 80,000 to success.
It’s perfectly okay to solicit customer reviews, but do so with a personal touch and never, ever require them.
When tragedy or high profile deaths occur, here are the 3 rules for what social media practitioners for brands must do, says Jay Baer.
Neil Tolbert, Digital Marketing Manager for Mack Trucks, joins Social Pros to discuss the B2B advantage for using marketing automation to capture leads, drive sales, and enrich client relationships.
Jonathan Wichmann, Co-Founder of Orca Social, joins Social Pros to share his expertise and key insights on creating a successful B2B social presence.
Answering complaints increases customer advocacy, while ignoring complainst decreases it says Jay Baer, according to new research on the science of complaints.
Here is how content teams are organized, based on new research from Rundown in their 2016 Content Report – includes infographic