How fast do customers want you to be in social media when responding to complaints? New research provides the answer.
Kandi Steiner, Senior Social Media Specialist for Publix Super Markets, joins the Social Pros Podcast to reveal how a chain of 1,100 stores maintains close relationships with all their customers through social.
Matt See, Director of Social Media and Games at HSN, joins the Social Pros Podcast to share his path to social authenticity which begins and ends with the individual customer.
Many businesses choose to not answer customer complaints – especially online – because they are offended, believe the customer is lying, or take it personally. This is a colossal blunder, says Jay Baer.
Lindsay Listanski, Senior Manager of Media Engagement for Coldwell Banker, joins the Social Pros Podcast to share her approach to using social video and how it can motivate a business team of 80,000 to success.
It’s perfectly okay to solicit customer reviews, but do so with a personal touch and never, ever require them.
When tragedy or high profile deaths occur, here are the 3 rules for what social media practitioners for brands must do, says Jay Baer.
Neil Tolbert, Digital Marketing Manager for Mack Trucks, joins Social Pros to discuss the B2B advantage for using marketing automation to capture leads, drive sales, and enrich client relationships.
Jonathan Wichmann, Co-Founder of Orca Social, joins Social Pros to share his expertise and key insights on creating a successful B2B social presence.
Answering complaints increases customer advocacy, while ignoring complainst decreases it says Jay Baer, according to new research on the science of complaints.
Here is how content teams are organized, based on new research from Rundown in their 2016 Content Report – includes infographic
Susan Baier and Drew McLellan, Founders of Audience Audit Inc. and Agency Management Institute respectively, join Jay and Adam on Social Pros to discuss the surprising reasons why companies give agencies their walking papers and what that means for the evolution of advertising.
Here are the top 88 marketers recommended on Jay Today, ranked using Little Bird influencer ID and network analysis software.
Here’s the 12-step process for podcast production used by Convince & Convert Media.
Social media strategy is much more effective when it focuses on people who already like your brand, according to Jay Baer.