Answering complaints increases customer advocacy, while ignoring complainst decreases it says Jay Baer, according to new research on the science of complaints.
Here is how content teams are organized, based on new research from Rundown in their 2016 Content Report – includes infographic
Susan Baier and Drew McLellan, Founders of Audience Audit Inc. and Agency Management Institute respectively, join Jay and Adam on Social Pros to discuss the surprising reasons why companies give agencies their walking papers and what that means for the evolution of advertising.
Here are the top 88 marketers recommended on Jay Today, ranked using Little Bird influencer ID and network analysis software.
Here’s the 12-step process for podcast production used by Convince & Convert Media.
Social media strategy is much more effective when it focuses on people who already like your brand, according to Jay Baer.
Kevin Berk, Founder and CEO of ServiceGuru and Social Media Manager of 4+-star fast casual chain Pita Jungle, joins Social Pros to chat up the untapped power of truly great customer service.
Social media listening hasn’t changed in years. You need to listen differently and harder to find your customers now, says Jay Baer.
Chris Ducker, Founder and Virtual CEO of Live2Sell Group, joins Social Pros to discuss how Periscope is changing the game of content creation by embracing and promoting the unadulterated world of live-streaming video.
The content marketing trend for 2016 that will disrupt the entire business, according to Jay Baer.
Andy Crestodina, Co-Founder and Strategic Director of Orbit Media Studios, joins Social Pros to share his data-driven successful approach to blogging and thoughts on the future of digital storytelling.
Daniel Lemin, Author and Senior Strategist for Convince & Convert, joins Social Pros to share some of the wisdom from his newly released book “Manipurated,” a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices.
Clicks aren’t everything, but they are important. 5 under-the-radar ways to get more clicks from Jay Baer and Convince and Convert.
David Meerman Scott, Marketing and Sales Strategist for Freshspot Marketing, joins the Social Pros Podcast to discuss the latest edition of his bestselling book, “The New Rules of Social Marketing and PR,” newsjacking, and the unification of sales and PR/marketing.
Twitter killed the twitter share button, but it wasn’t stupid, it was strategic. Jay Baer divulges the master plan.