Content Marketing, Digital Marketing, Social Media Strategy, Blogging and Content Creation, Digital Media, Social Media Marketing

Why Blogs Will Kill Dissent

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While newspapers and magazines make increasingly Draconian decisions to try to escape their inexorable spiral of decline, the very future of publishing comes into question. Will life as we know it stop once the Grey Lady and her sisters cease to exist in their historical form? No. Even without papers and mags, Britney will still […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing

David Armano – The Twitter 20 Interview on Visual Thinking and Social Business

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David Armano may very well be the best writer of any graphic designer in America. He writes about social business, visual communication, and micro-interactions on his own blog, and for AdAge and BusinessWeek. (He also makes insanely great presentations). David has worked with some of the world’s largest brands, creating successful online experiences that make […]

Content Marketing, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

Social Media – Marketing Without a Shelf Life

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In marketing, social media is the gift that keeps on giving. The trouble with traditional communication is that it’s ephemeral. Your print ad, TV spot, outdoor ad or press mention can have tremendous marketing value, but only while you’re paying to make it so. It’s like trying to communicate with rainbows – momentarily fantastic, but […]

Digital Marketing, Social Media Strategy, Social Media Tools, PR 20, Social Media Marketing

6 Ways to Revolutionize PR and Press Releases

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Audiences are continuing to fragment. The explosion in TV channels, radio stations and magazines, combined with Tivo, the Web, and iTunes has made it possible for everyone to live the long tail dream. To create for themselves a hyper-targeted reality where they watch, listen and read precisely the things that reflect their personalized tastes and […]

Email, Email Marketing Advice

Sloths Die. Why I Want My Guacamole NOW

email-consultant-guacamole

Is your email list acquisition program too slow? If you’re going to ask consumers to divulge personal information in exchange for a special offer, the chances that your customers will participate go up dramatically if you fulfill your end of the bargain with haste. If I sign up to download a Webinar, I get access […]

Community Management, Convince and Convert, Social Media Strategy, Conferences and Events, Personal Branding, Social Media Marketing

7 Ways to Use Social Media to Build Stunning Brands

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Social media is perhaps the most misleading name for a marketing-related concept ever, given that it’s grown to represent a philosophy of consumer empowerment and brand/customer partnership – far beyond it’s humble roots of user-generated content. As a result, social media has different meanings and connotations to different people, many of whom utilize social media […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Shannon Paul – The Twitter 20 Interview on Social Media and PR

social-media-strategy-shannon-paul

Shannon Paul burst onto the social media scene like a runaway freight train. Her blog is a must-read, and she’s transformed the social media stylings of the Detroit Red Wings, and most recently the innovative financial services company Peak6. Shannon’s insights on attaining internal alignment around social media, and the new role of public relations […]

Community Management, Social Business, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring, Social Media Staffing and Operations

Is Social Media Too Fast?

social-media-strategy-too-fast

One of the greatest challenges of effective social media outreach is the need to be always on. Speed kills in social media, and that’s a difficult transformation for marketers (and especially agencies). If a consumer tweets something negative about your company, addressing it quickly before it festers and is retweeted everywhere is the best practice. […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing

If Ford Can Embrace Chaos – What’s Your Excuse?

social-media-strategy-ford-fiesta

Much excitement today as Ford officially unleashes the Fiesta Movement project. To market the Fiesta’s introduction to North America, Ford selected 100 “Agents” from 4,000 applicants. The winners receive use of a Fiesta for six months, provided they create and post comments about their impressions of the vehicle, and participate in “Missions” Ford has cooked […]

Social Business, Social Media Strategy, Social Media Marketing, Social Media Staffing and Operations

The Answer Man – The Future of Business?

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The family and I are headed to Anaheim, California for a hockey tournament and Disneyland as I write this. (my wife is driving, I’m blogging) We just went through Needles, California (near my hometown of Lake Havasu City, Arizona) and my wife asked semi-rhetorically “Why would you name your town Needles?” “There’s no positive connotation. […]

Community Management, Convince and Convert, Social Media Strategy, Conferences and Events, Convince & Convert News, Social Media Marketing

Join Me in Boston and Save $200

marketingprofs-boston

Fresh off the massively successful Digital Marketing World virtual conference (14,000+ registrants), the folks at MarketingProfs have extended a fantastic special offer for their forthcoming B2B Forum – June 8/9 in Boston. Save $200 on conference registration by clicking this link. A couple of notes on this conference: It’s a fantastic lineup, with killer content, […]