Fresh off the massively successful Digital Marketing World virtual conference (14,000+ registrants), the folks at MarketingProfs have extended a fantastic special offer for their forthcoming B2B Forum – June 8/9 in Boston. Save $200 on conference registration by clicking this link. A couple of notes on this conference: It’s a fantastic lineup, with killer content, [...]
Lee Odden – The Twitter 20 Interview on SEO and Social Media
Lee Odden is the CEO of TopRank Marketing a first-class search, social, email and online PR consultancy based in sunny Minneapolis. A conference legend, Lee speaks somewhere in America about digital marketing on a seemingly daily basis. He is widely recognized as a leader in the convergence of historically separate tactics like search, PR, and [...]
Should Facebook Dominate Your Social Media Strategy?
Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. Chris Brogan, Darren Rowse, and Kyle Lacy popularized the idea that companies in social media need a [...]
The Fuzzy Math of Ratings & Reviews
My wife and I took the kids to see Monsters vs. Aliens recently. Seth Rogen as Bob the Blob was funny, and Hugh Laurie was excellent as Dr. Cockroach. A handful of great one liners, but overall a middling effort in the kid movie genre. The next day – after an appropriate period of contemplation [...]
Who Wins the Struggle for Social Media Control
(post originally written for MarketingProfs Daily Fix) How do we know social media is for real? Because the various marketing disciplines are locked in a critically important tug-of-war that will decide who owns it. This fight will be a central component of boardroom discussions, conference keynotes, and merger activity in 2009. While it’s true that [...]
Optimizing the Impact of Please and Thanks
When was the last time you applauded a company? On a Southwest Airlines flight to Austin for South by Southwest a couple weeks ago, our plane was delayed due to a flat tire. The tire was changed in about 30 minutes, and we were on our way. The flight landed late in Austin of course, [...]
Friend or Faux – 6 Ways to Activate Customers
Two questions. How many Facebook fans does your company have? What do you want your Facebook fans to do on behalf of your company? Way too many people can answer the first question, but not the second. And that’s the biggest weakness of company-based social media at present. The Friend Bubble Doing something (buying Google [...]
The Inefficiencies of the Reputation Economy
Nothing gets bloggers more excited than a discussion about blog rankings. Many conversations I had at South by Southwest touched on this subject. Jason Falls asked Guy Kawasaki to move his Social Media Explorer up the list on http://alltop.com (a great resource to find first-class blogs, by the way). Mack Collier told me that his [...]
Beth Harte – The Twitter 20 Interview About Marketing and Social Media
Beth Harte has been dispensing solid, effective marketing advice to companies and students for more than a decade. Now, her killer blog (The Harte of Marketing) and her wisdom-filled Tweets have increased her reach and influence geometrically. That’s a positive development, as her students at Immaculata University and the folks in Philadelphia shouldn’t have her [...]
The Double Life of a Live Tweet
As you may know if you follow me, I tend to tweet a lot. This is especially true at conferences, where I engage in Live Tweeting (sending summary tweets of main points the speaker is making while the presentation is ongoing). Some followers have told me that they appreciate my live tweeting, and that I’m [...]
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