Social Business, Social Media Strategy, Social Media Marketing, Social Media Staffing and Operations

The Answer Man – The Future of Business?

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The family and I are headed to Anaheim, California for a hockey tournament and Disneyland as I write this. (my wife is driving, I’m blogging) We just went through Needles, California (near my hometown of Lake Havasu City, Arizona) and my wife asked semi-rhetorically “Why would you name your town Needles?” “There’s no positive connotation. […]

Community Management, Convince and Convert, Social Media Strategy, Conferences and Events, Convince & Convert News, Social Media Marketing

Join Me in Boston and Save $200

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Fresh off the massively successful Digital Marketing World virtual conference (14,000+ registrants), the folks at MarketingProfs have extended a fantastic special offer for their forthcoming B2B Forum – June 8/9 in Boston. Save $200 on conference registration by clicking this link. A couple of notes on this conference: It’s a fantastic lineup, with killer content, […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, Search Marketing Advice, Social Media Marketing, Twitter Top 20 Interviews

Lee Odden – The Twitter 20 Interview on SEO and Social Media

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Lee Odden is the CEO of TopRank Marketing a first-class search, social, email and online PR consultancy based in sunny Minneapolis. A conference legend, Lee speaks somewhere in America about digital marketing on a seemingly daily basis. He is widely recognized as a leader in the convergence of historically separate tactics like search, PR, and […]

Community Management, Social Media Strategy, Social Media Tools, Brand Communities, Facebook, Social Media Marketing

Should Facebook Dominate Your Social Media Strategy?

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Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. Chris Brogan, Darren Rowse, and Kyle Lacy popularized the idea that companies in social media need a […]

Social Media Measurement, Social Media Strategy, Social Media Tools, Facebook, Social Media Marketing, Social Media ROI

Friend or Faux – 6 Ways to Activate Customers

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Two questions. How many Facebook fans does your company have? What do you want your Facebook fans to do on behalf of your company? Way too many people can answer the first question, but not the second. And that’s the biggest weakness of company-based social media at present. The Friend Bubble Doing something (buying Google […]

Content Marketing, Digital Marketing, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

The Inefficiencies of the Reputation Economy

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Nothing gets bloggers more excited than a discussion about blog rankings. Many conversations I had at South by Southwest touched on this subject. Jason Falls asked Guy Kawasaki to move his Social Media Explorer up the list on http://alltop.com (a great resource to find first-class blogs, by the way). Mack Collier told me that his […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Beth Harte – The Twitter 20 Interview About Marketing and Social Media

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Beth Harte has been dispensing solid, effective marketing advice to companies and students for more than a decade. Now, her killer blog (The Harte of Marketing) and her wisdom-filled Tweets have increased her reach and influence geometrically. That’s a positive development, as her students at Immaculata University and the folks in Philadelphia shouldn’t have her […]