Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Scott Monty – The Twitter 20 Twinterview about Social Media at Ford

Photo by Doug Haslam

Live from Marketing Profs Digital Mixer Scott Monty, the head of social media for Ford, participated in a Twitter 20 interview on October 23 and answered a wide range of questions about social media at big companies, and his ideas for the future of conversation marketing. Scott and myself and 248 other lucky folks were […]

Digital Marketing, Social Media Strategy, Digital Media, Social Media Marketing

How Huffington Post and Obama Killed the New York Times Online

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AdAge revealed recently that the New York Times reported a steep 17.9% decline in ad revenues for July. Not unexpected, as many print behemoths are getting pummeled in this economy. (See related post “Is Digital Marketing Killing Magazine Ads”) However, NYTimes.com and the company’s other online efforts grew only .9% in July, compared to double […]

Convince and Convert, Digital Marketing, Email, Social Media Strategy, Convince & Convert News, Email Marketing Advice, PR 20, Social Media Marketing

Bloggers: Who Is In Your Fab Five?

Thanks to Jason Falls for the inspiration (okay, it’s a straight rip-off) for this post. Jason pointed out five lesser-known bloggers that he reads regularly (including Convince & Convert). His post seems to have triggered an a-ha moment, as several other excellent social media bloggers including Mack Collier and Amber Naslund have posted similar lists […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Joseph Jaffe – The Twitter 20 Twinterview about Social Media and Conversation Marketing

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Joseph Jaffe of Jaffejuice and Crayon was the first interviewee in the Twitter 20 series from Jason Baer at Convince & Convert. 20 questions and answers live on Twitter. A twinterview. If you sat in, I’d love your feedback and ideas in the comments below. Who would you like to see interviewed in in a […]

Convince and Convert, Social Media Case Studies, Social Media Strategy, Convince & Convert News, Social Media Marketing, Twitter Top 20 Interviews

Announcing Twitter 20 – Interviews on Twitter

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Starting Soon. Follow @jaybaer and @jaffejuice to see Questions and Answers. I’m happy to announce a new Convince and Convert initiative – Twitter 20. On a regular basis, I’ll be interviewing social media and digital marketing luminaries on Twitter and posting the interviews here for review, comment, and posterity. 140 character questions (x20). 140 character […]

Digital Marketing, Social Media Strategy, Digital Media, Email Marketing Advice, Integrated Marketing and Media, Internet Advertising, Search Marketing Advice

NHL Misses Net in New Campaign – Where’s Social Media?

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The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars. And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone. How […]

Digital Marketing, Email, Digital Media, Email Marketing Advice, Integrated Marketing and Media, Internet Advertising, Search Marketing Advice

5 Reasons Why Digital Marketing Will Thrive in the Recession

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From Dot Bomb to Dot Boom Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards. Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. […]

Content Marketing, Digital Marketing, Social Media Strategy, Agency Promotion, PR 20, Social Media Marketing

The Social Networking Friendship Development Scale

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It used to be that you actually met someone in person first, and then developed and nurtured that relationship into its natural culmination – helping them move. The Web and social networking has changed that, and now friendships are developed in a variety of digital forums, eventually moving offline and becoming three dimensional. Below are […]