I didn’t really want to do this. You read the Convince & Convert blog for reasons that are no doubt unrelated to my personal proclivities and back story. But, I was tagged by Amber Naslund as part of a “blogger chain letter” type thing, and she asked me to participate. So, in the spirit of [...]
Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?
A recent study by ExactTarget and Ball State University showed that consumers 24 years old and younger prefer text messages to email. For consumers 25+, email still reigns supreme. Does that put text/mobile/SMS out of reach for most brands? Not at all. In fact, using mobile to drive email subscriptions is an emerging best practice. [...]