Digital Marketing

How Google Plans to Control TV Advertising and Crush Agencies

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AdWeek ran an interesting story a few days ago about Google’s foray into television advertising. As I’ve been saying for years, Google’s ultimate plan is to be the middle-man for all advertising, everywhere.  There are clearly inefficiencies in the buying and selling of traditional media. It requires multiple phone calls and emails and spread sheets. […]

Convince and Convert, Email

Email Marketing – What Do You Want to Know?

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I’m happy to announce that I’ve been elected to co-chair the Consumer Education Roundtable for the Email Experience Council.  The EEC is the global professional association for email marketers, striving to enhance the image of email as a tactic while advocating its importance for business. In partnership with the DMA (Direct Marketing Association), EEC also […]

Content Marketing

Ad Agency New Business Survey – Take It

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My friend Michael Gass, who writes the excellent Fueling Ad Agency New Business blog, has launched a survey of small and mid-sized ad agencies and the current state of their business development program.  With the economy getting as ugly as pre-surgery Joan Rivers, figuring out how to keep your agency in front of key prospects […]

Digital Marketing

Internet Advertising to Grow 20% in 2008

A new report from Bernstein Research says online advertising in the U.S. will grow by 20% in 2008, despite weakness in travel, auto, and financials. Top categories for online advertising spend include: Finance, insurance, real estate – 29.6% of overall spend Media and entertainment – 25.2% Retail – 13.8% Other – 12.9% Auto – 8.6% […]

Digital Marketing

7 Critical Questions When Outsourcing SEO

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Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How […]

Digital Marketing

The Truth About Publicis Buying Performics

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In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today. One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic […]

Content Marketing, Email

4 Rules for Good Email Design in a Cynical World

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Email is the most popular (and by many counts, the most successful) of all online marketing channels, but it’s role and best practices are changing dramatically and rapidly. The excellent David Daniels, analyst for JupiterMedia (recently purchased by Forrester) wrote a report in July on “The Social and Portable Inbox” that underscores how the game […]

Digital Marketing

3 New Features for Google’s Ad Planner

Google announced on Friday via one of their blogs that they have added 3 new features to Ad Planner.  (note: for more about Ad Planner, and Google’s long-term plan to totally change the ad agency business, read this post from Convince & Convert’s greatest hits) Impressive that Google has made pretty significant upgrades to Ad […]