YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Campaign Testing and Optimization 3  |  Add Yours

The Official Toothpaste of Social Media

Will the Crest Weekly Toothpaste Launch Work? In a sign that the guys who control ad budgets are getting the value of interactive advertising faster than the agencies that place it, P&G announced recently that they are introducing their new Crest Weekly toothpaste almost entirely through the blogosphere. Samples of Crest Weekly were sent to [...]

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Agency Promotion 42  |  Add Yours

Wake Up Agencies – Digital Shops = Trojan Horse

It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm. And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets [...]

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Agency Promotion 15  |  Add Yours

And They’re Off…Palin PPC Finalists Selected…Ads Live on Google

Thanks to everyone who participated in the Palin PPC contest (see post below). It was difficult to select 4 ads to test live on Google, but ultimately I choose these: Sarah Palin’s Secrets What the GOP doesn’t want you to know about McCain’s running mate from James Archer (@jamesarcher) I like this one because it’s [...]

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Digital Media 15  |  Add Yours

How Google Plans to Control TV Advertising and Crush Agencies

AdWeek ran an interesting story a few days ago about Google’s foray into television advertising. As I’ve been saying for years, Google’s ultimate plan is to be the middle-man for all advertising, everywhere.  There are clearly inefficiencies in the buying and selling of traditional media. It requires multiple phone calls and emails and spread sheets. [...]

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PR 2.0 5  |  Add Yours

3 Secrets Rock Stars Can Teach the PR Biz

R&B star Jonelle Monae has burst on the scene recently, with guest spots in the Outkast movie Idlewyld and new tracks co-produced by Sean “Diddy” Combs, who says Monae may be the most important new artist signing of his career. In addition to loads of raw talent, Monae (who has self-directed much of her career [...]

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Convince & Convert News 3  |  Add Yours

Email Marketing – What Do You Want to Know?

I’m happy to announce that I’ve been elected to co-chair the Consumer Education Roundtable for the Email Experience Council.  The EEC is the global professional association for email marketers, striving to enhance the image of email as a tactic while advocating its importance for business. In partnership with the DMA (Direct Marketing Association), EEC also [...]

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Agency Promotion 1  |  Add Yours

Ad Agency New Business Survey – Take It

My friend Michael Gass, who writes the excellent Fueling Ad Agency New Business blog, has launched a survey of small and mid-sized ad agencies and the current state of their business development program.  With the economy getting as ugly as pre-surgery Joan Rivers, figuring out how to keep your agency in front of key prospects [...]

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PR 2.0 3  |  Add Yours

The World’s Best PR Blog – Vote Today

To celebrate its 10th Anniversary, PR Week has launched a “Best PR Blogs” contest with YOU the agency community as the judge and jury. PR Week nominated 16 well-known PR blogs, and asked each blogger to nominate another blog for the contest. The result is a 32-blog, March Madness-style blog off. Each week, blogs are [...]

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Agency Promotion 8  |  Add Yours

PitchEngine Takes the Mystery out of Social Media Releases

Agency Advantage Tools – #3 In a Series Since it’s invention by Todd Defren at Shift Communications in 2006, the social media press release has taken root. Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for a story [...]

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Digital Media 5  |  Add Yours

Internet Advertising to Grow 20% in 2008

A new report from Bernstein Research says online advertising in the U.S. will grow by 20% in 2008, despite weakness in travel, auto, and financials. Top categories for online advertising spend include: Finance, insurance, real estate – 29.6% of overall spend Media and entertainment – 25.2% Retail – 13.8% Other – 12.9% Auto – 8.6% [...]

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