Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?
A recent study by ExactTarget and Ball State University showed that consumers 24 years old and younger prefer text messages to email. For consumers 25+, email still reigns supreme. Does that put text/mobile/SMS out of reach for most brands? Not at all. In fact, using mobile to drive email subscriptions is an emerging best practice. […]