Jennifer heads TapInfluence’s New York office and has more than 15 years of experience helping enterprise brands like General Mills, Toyota, and Microsoft understand how to connect with audiences through content. She has held senior leadership positions at iCrossing, Meredith Corporation, Readers Digest, and Conde Nast and holds a Marketing and Communications degree from New York University. Outside of work, she loves travel (favorite destination is Kenya), the boutique fitness scene, healthy cooking, and keeping up with her 1 year old daughter, Emma.
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.