When customers took Reese’s to task for a disfigured batch of holiday candy, Reese’s fired back with an endearing and clever response.
For its latest campaign, Lenovo created influencer partnerships with global YouTube stars to produce weird and wonderful video content.
With so much competition for consumer attention during the holidays, how can you cut through the clutter? Take a cue from these brands.
Ford’s latest Instagram campaign warns fans against “liking and driving,” using a series of simple yet powerful images.
In its latest social media campaign, Sprite teamed up with Brazil’s biggest Snapchat stars, attracting millions of views in mere days.
When Lean Cuisine decided to rebrand, they didn’t just focus on their products. They set a broader goal: to measure what really matters.
JetBlue launches a new video and marketing campaign to address the needs of those who are too busy to be human.
One Aussie restaurant chain is amassing fans as they rally around an unlikely mascot: a live-tweeting chicken named Betty.
JetBlue surprised passerby with these interactive ads, which held a surprise for those bold enough to obey a provocative call to action.
Don’t give away another pen with your logo on it; create something that shows your values, captures your energy, and provides something your fans actually want.
Savvy brands are on the hunt for new ways to spark customer connections online. Oscar Meyer went whole-hog—with a bacon-themed dating app.
Nescafé just did what no other global brand has done before: abandon their corporate website for an ultra-visual, highly shareable Tumblr.
From hidden games to humorous listings, these five innovative brands stepped outside the box to deliver unexpected content to their fans.
Brands worldwide celebrated National Dog Day and delighted fans with social media posts starring their beloved furry friends.