A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during [...]
3 Creative Ways to Leverage “Big Data”
We’ve heard the buzzword term, big data, in many different circles, referring to the ability to collect large sets of complex data that is normally difficult to filter. But, once companies have the data, what should they do with it? As Jay mentioned during the Social Pros Podcast with Chuck Hemann last year, “The future [...]






