Social Media Research

Fix Your Social Media and Website Message Conflicts

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Anyone in a prominent marketing role knows that periodically, it’s important to go through the process of changing and/or refining company messaging or positioning. Positioning in business is related to how we describe ourselves to the world. Today, I have examined a recent positioning change by Accenture. Consider Accenture’s online positioning changes when you go […]

Social Media Research

Do Contests Work on Twitter?

Do Contests Work on Twitter?

I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. There was a lot to learn from these tweets: Fashion is big. Sports & music can really get people going. But the #1 way to get engagement on Twitter […]