Very few companies are doing a good job at both their corporate and product-level branding across social media channels. Here are ten lessons we can learn about social media branding, both at the company and product-level, from the technology giant, Microsoft.
Anyone in a prominent marketing role knows that periodically, it’s important to go through the process of changing and/or refining company messaging or positioning. Positioning in business is related to how we describe ourselves to the world. Today, I have examined a recent positioning change by Accenture. Consider Accenture’s online positioning changes when you go […]
Where did the color go in fashion? And what does it have to do with your Twitter profile? I like comparing things. And recently, as I was looking at a previously assembled collection of Fashion Brands, I discovered that the Twitter avatar for every single one of them had zero color. None, zilch, nada! Now, honestly […]
I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. There was a lot to learn from these tweets: Fashion is big. Sports & music can really get people going. But the #1 way to get engagement on Twitter […]