YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

About John Harris

John Harris (@netharris) serves as the Chief Strategy Officer for Location3 Media (@location3), a digital marketing agency built to increase the findability and performance of consumer and multi-unit retail brands.  John leads the content marketing efforts for all of Location3's clients through the integration of Paid Search, SEO, Display and Social Media.

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Organizing Teams To Support Effective Content Delivery

Over the last several months, I have found the conversation around content to be slowing evolving from “Why is content important to my business?” to “How do we organize around content delivery?”.  The answer to this question lies in the recognition that content is not simply a one-dimensional SEO tool, but is ultimately how your [...]

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