YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

About Joshua Hardwick

Josh Hardwick is the Managing Director of ShortyMedia, a UK based video production company specialising in creative video production services. Joshua has years of experience in the online marketing field, while his business partner has years of experience producing high quality videos. Check out the company blog for regular video production tips, news and guides.

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The Unlikely History of YouTube [Infographic]

Eight years ago today, February 14th, the creators of YouTube officially founded the now wildly popular video sharing site. If you’re anything like us, you probably can’t remember what the world was like without it (nor would you want to). At Shorty Media, we absolutely adore YouTube, so to show our love for the site [...]

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4 Rules for a Video to Go Viral

Not too long ago, I was approached by a company who explained to me that they were looking to have a viral video produced. It didn’t take long to realize that the ideas the company had for the video were far from being the roots to a successful video. As he sat there and explained his [...]

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