Marketers can expand their role as company leaders by teaching colleagues how their work impacts individuals, revenue, and overall success.
To thrive in 2016, marketers must abandon a siloed approach to work, focusing instead on processes that serve the whole organization.
Mass-marketing is quickly becoming a thing of the past. Here’s how marketers can adopt a more personal approach to lead nurturing.
Partnering smart and creative campaigns with technical proficiency is no minor feat. But hiring outside expertise might be the perfect solution.
In this content-saturated world, there are so many marketers screaming to be heard—which means you have to market smart, not loud.
Listen to this blog post as a podcast: I’m going to take a wild guess about what you’ve been up to lately. Call me psychic, but I’m guessing you’ve been angling for budget over the last few months. I’ll go a step farther and predict that in doing so, you […]
B2B and B2C may be two sides of the same marketing coin, but that doesn’t mean B2C marketers should skip these tips from the B2B playbook.
If I could give every marketer a pop quiz, it’d only have one question: What’s the most important element in a campaign – cleverness, appearance, or relevance? Please tell me you got the right answer. It’s relevance, of course. Every marketer worth their salt has learned that message by now; […]
Appealing to the C-suite with your content marketing can be a difficult challenge, but it’s important to remember that executives consume content just as much as the rest of us. Try these tactics to get your content in front of top-floor consumer.