Partnering smart and creative campaigns with technical proficiency is no minor feat. But hiring outside expertise might be the perfect solution.
If I could give every marketer a pop quiz, it’d only have one question: What’s the most important element in a campaign – cleverness, appearance, or relevance? Please tell me you got the right answer. It’s relevance, of course. Every marketer worth their salt has learned that message by now; all the pretty and witty […]