A new study shows that the virality of a piece of content not only depends on the emotional reaction of your audience, but also their age, gender, and other demographic features.
About Kelsey Libert
Frac.tl. She is a viral marketing and media relations speaker, and she's published on the Harvard Business Review, Marketing Land, HubSpot and Buffer. When she's not at work, you can usually find her at the dog beach with her two dogs.