This outreach marketing campaign scored epic brand recognition with a brilliant marketing plan. Explore the process of what made this campaign so successful through the eyes of one of the thought leaders in the influencer marketing world, Mark Fidelman.
It’s quite possible that in 10 years, every marketing team will have an advocate marketer. That’s because having an organized advocate marketing strategy and reward system in place gives marketers more control over word of mouth than they’ve ever had. Learn how to develop a brand advocate program that turns happy customers into word of mouth marketers.
When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here’s how they activated their best brand advocates to gain 190 qualified referrals.