Managing your influencer marketing in-house shouldn’t intimidate you. Here’s how to get started building your network of influencers today.
The wealth of industry news available to influence marketers can be overwhelming. These five habits can help simplify staying up-to-date.
A new workbook from the influence marketing specialists at GroupHigh will help you build a comprehensive influencer campaign strategy.
In their latest philanthropic campaign, Toyota surpassed their campaign goals by seamlessly integrated many branches of their marketing.
What’s on the horizon for influencer marketing? New data from 2015 reveals its growing influence on the marketing world.
Is your brand dominating the conversation? It may be time to amplify your customers’ voices for a change with user-generated content.
More consumers are craving transparency and compelling storytelling from businesses. It’s time to bring your brand’s story front and center.
How should brands compensate influencers for their sponsored content? New research from a survey of over 5,000 influencers provides answers.
As the year comes to a close, it’s the perfect time for marketers to celebrate, reward, and co-create with your top influencers.
Complying with FTC Guidelines on sponsorship disclosure doesn’t have to be a nightmare. Here’s how one brand keeps it simple.
Disclosure is the key to smooth, legal influencer relationships. Here’s how brands can protect themselves and stay ethical.
Meet James, a successful blogger and influencer whose background as a marketer gives him unique insight from both sides of the fence.
A new survey of 4,000 influential bloggers sheds fresh light on where and how influencer relationships are being forged.
Identifying influencer personas is a crucial first step in effective blogger outreach. This cheat sheet will help get you started.
Following the success of mom bloggers, marketers are finding prime partnerships in the next frontier of influencer marketing: pet bloggers.