Brands often feel the need to choose between growing blogger relationships in-house and doing it all through blogger networks. Not so! Here’s how to blend both for even better relationships.
The most effective way to do reach your target audience is to market an authentic experience—not your brand. A focus on human to human connections can make all of the marketing difference in the world.
You’re not marketing your brand, rather, an experience with your brand. An intrinsic piece of great marketing is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand.