The most effective way to do reach your target audience is to market an authentic experience—not your brand. A focus on human to human connections can make all of the marketing difference in the world.
You’re not marketing your brand, rather, an experience with your brand. An intrinsic piece of great marketing is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand.
Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads. Check out these 10 easy-to-implement steps to make your online event a success.