Ambassador prowling is hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet. It might seem creepy at first, but finding great ambassadors for your brand is key to a successful influence marketing program.
For those of you who don’t know Gini Dietrich, she runs my favorite PR blog - Spin Sucks - and is a go-to resource for all things […]
This outreach marketing campaign scored epic brand recognition with a brilliant marketing plan. Explore the process of what made this campaign so successful through the eyes of one of the thought leaders in the influencer marketing world, Mark Fidelman.