Social Media Strategy

How Fairmont Hotels Used Facebook Contest to Segment Audiences

Picture 3040

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. “We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at […]

Email, One Social Thing

One Social Thing Wrapup – Week of July 16

Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, […]

Social Business, Social Media Strategy, Social CRM, Social Media Staffing and Operations

Please Aggravate Me: Is Gamifying Customer Service a Reality

gamification

Lisa Loeffler (@LisaMLoeffler) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. We all know waiting on hold for-EV-ver on the phone, or standing in a l–o–n–g line, are a few […]

Community Management, Content Marketing, Social Media Measurement, Social Media Strategy, Brand Communities, Social Media Optimization

Crystal Light Challenged Getting Ready For Bikini Season

Lisa Loeffler

Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. It started out innocently when I saw Crystal Light’s new TV commercial last month. After rewinding it a […]