I am a huge Taylor Swift fan. Okay, granted, I’m not a huge fan of a lot of her music, but I am a fan of how she connects with her fans. Like many successful rock stars, Taylor purposely hunts down her most passionate fans, and creates amazing experiences for them. She endlessly shows her fans […]
About Mack Collier
Mack Collier is a social media strategist and author of the forthcoming business book Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans.