Social Business, Social Media Measurement, Social Media Strategy, Social Media ROI, Social Media Staffing and Operations

Social Media is the Servant of Strategy, Not the Master


Guest post by Mike Cassidy, a non-profit Senior Executive Director specializing in membership development, engagement and retention. His ramblings can be found at This post is a compilation of ideas born out of Jay’s post “Why You’re the Key to Social Media Success” in which he succinctly describes one of the biggest obstacles facing […]