Community Management, Content Marketing, Digital Marketing, Guest Posts, Blogging and Content Creation, Search Marketing Advice, Social Media Monitoring

5 Steps to Winning Fans with Content Strategy

content strategy

Guest post by Mike Corak, Vice President of Strategy at digital consultancy Tallwave, and blogger at Digital Marketing Strategy. About a year ago, I wrote a guest post here titled “Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. […]

Community Management, Digital Marketing, Guest Posts, Integrated Marketing and Media

Use Online Listening for Competitive Research

market research

Guest post by Mike Corak (@mikecorak) who oversees strategic planning, Web development, and marketing services for Tempe, Arizona integrated agency Off Madison Ave. Are your customers telling you everything you need to know to improve the bottom line? Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and […]