Interacting with customers on a regular basis takes some serious brain power. You have to constantly react and respond in the right way at the right time, every time. Do yourself and your mind-endurance a favor by creating your own response operating procedure. This will free up some mental resources to do more to inspire than just react.
The future of marketing is being shaped by those who can keep up, continue to learn what has changed, and use that knowledge to their advantage. These three companies are using education to stay ahead of the trends.